Marketing Manager

Job Title: Marketing Manager
Location: Banjara Hills, Hyderabad
Employment Type: Full-Time
Company: Beauty Beyond Borders (BBB)
About Beauty Beyond Borders
Beauty Beyond Borders (BBB) is India’s exclusive distributor of globally respected luxury and dermacosmetic skincare brands including Elementary (Switzerland), La Fervance (France), Valmont (Switzerland), and Future Cosmetics (Israel).
We partner with leading dermatologists, aesthetic clinics, premium hotels, and wellness centers across India, offering science-backed skincare supported by structured education and brand positioning.
Role Overview
We are looking for a structured, high-caliber Marketing Manager with 4+ years of experience to lead and execute comprehensive marketing initiatives across digital, clinic, and event platforms.
This is a high-responsibility execution role requiring a candidate who can bridge the gap between creative storytelling and analytical performance. You will own the marketing lifecycle—from planning with international brand teams to ground-level execution with our sales force. This role is designed for a professional who values process-driven marketing and is ready to scale into strategic leadership.
Key Responsibilities
1. Brand Stewardship & Global Alignment
Strategic Planning: Develop and implement 360-degree monthly marketing plans that align with regional sales priorities and seasonal trends.
International Coordination: Act as the primary point of contact for international brand teams to ensure all local campaigns respect global positioning and luxury aesthetics.
Brand Integrity: Audit and maintain brand consistency across all physical and digital touchpoints, ensuring BBB represents "Premium" in every interaction.
2. B2B & Clinic Marketing Support
Clinic Activations: Design and deploy clinic-specific marketing toolkits and activation programs to drive in-clinic pull-through.
Scientific Collaterals: Oversee the creation of high-end professional materials tailored specifically for dermatologists and aesthetic physicians.
Sales Synergy: Work in lockstep with the Sales Team to ensure marketing assets directly support field execution and clinic engagement.
3. Digital Ecosystem & Content Strategy
Omnichannel Management: Lead the content calendar for Instagram, LinkedIn, and other digital platforms, ensuring a sophisticated brand voice.
Performance Marketing: Coordinate paid campaigns, monitoring reach, engagement, and lead quality.
Data Optimization: Use performance insights to refine content strategy, moving beyond "posting" to measurable digital growth.
4. High-Ticket Events & Product Launches
Launch Excellence: Lead the end-to-end execution of new product launches and promotional campaigns.
Professional Events: Plan and oversee Doctor Meets, CMEs, and industry gala events, ensuring flawless logistics and professional brand representation.
5. Operations & Vendor Management
Team & Vendor Coordination: Manage internal designers and external vendors (printers, agencies, fabricators) to ensure high-quality delivery within strict timelines.
Budgetary Discipline: Track marketing spend meticulously, ensuring maximum ROI while avoiding unplanned overheads.
Key Performance Indicators (KPIs)
KPI Area - Performance Focus
Digital Growth - Measurable improvement in engagement and lead indicators across platforms
Clinic Activation - On-time delivery and adoption of marketing tools by partner clinics
Brand Consistency - 100% alignment with global brand guidelines and visual standards
Event Success - Execution quality, attendee feedback, and post-event follow-through
Reporting Discipline - Accuracy and punctuality of monthly ROI and performance dashboards
Qualifications & Skills:
Experience: Minimum of 4 years in marketing. Direct experience in FMCG (Premium), Beauty, Luxury, or Pharmaceutical sectors is highly preferred.
Education: Bachelor’s or Master’s degree in Marketing, Business, or Mass Communication.
Technical Proficiency: Familiarity with Meta Business Suite, Google Ads, Canva, and CRM systems.
B2B Acumen: A solid understanding of marketing to professional segments (doctors and clinic owners).
Communication: Exceptional presentation and articulation skills, suitable for representing international luxury brands.

What We Value:
Structured Thinking: The ability to organize complex tasks into executable processes.
Commercial Awareness: Marketing with an eye on the bottom line and sales support.
Aesthetic Judgment: A refined eye for detail that aligns with high-end global standards.
Ownership Mindset: A proactive "get-it-done" attitude that requires minimal supervision.

Work arrangement
No