Marketing Specialist

Company: FocusRealm — B2B SaaS for SOP management & staff training in Indian hospitality
Type: Freelance / ongoing, month-to-month (individual or small agency)
Budget: ₹8,000/month
About us: FocusRealm builds software that helps hotels standardize training and SOPs for staff. We're pre-launch and building industry credibility and audience before we pitch product.
The deliverable (one thing, done well):
A genuine, active community of hotel owners, hospitality group leaders, well-known industry figures, and hotel professionals (GMs, F&B heads, ops leads, etc.) — people who actually show up and engage, not a page with a follower count.
Platform:
We think LinkedIn (a Group, or a curated network built through content + outreach) is the natural fit — but we're open to WhatsApp, Telegram, Discord, or a Facebook Group if you can make the case. Tell us your recommendation and why.
Scope (month-to-month, reviewed monthly):
- Month 1: recommend and set up the platform/format, source and onboard the first real, relevant members
- Ongoing: keep it active — content/discussion cadence, member outreach, steady growth
- Monthly summary of members added, engagement, and what's working
Out of scope: paid ads, Sales Navigator/premium spend, bought followers or fake members — all unless separately agreed and covered outside the ₹8,000.
Who we're looking for:
- Has actually built or grown a niche B2B/industry community before — not general social media management
- Self-directed, comfortable with a lean scope and budget, minimal hand-holding needed
- Knows or can quickly get up to speed on Indian hospitality
- Comfortable starting on a month-to-month basis (either side can end it if it's not working)

Work arrangement
No