Influencer Marketing Manager

About The Role
At HUFT, creators are more than just a media channel. They are how pet parents discover, learn about, trust and shop with us.
As an Influencer Manager, you’ll build and manage creator relationships and turn them into meaningful brand and business outcomes. You’ll work across creators, agencies and internal teams to take campaigns from creator identification to content going live and measuring results.
We’re looking for someone who understands the creator ecosystem, has a good eye for content, knows how to build relationships and is comfortable with campaign numbers and performance.
The North Star
Build a creator ecosystem that helps more pet parents discover HUFT, trust HUFT and choose HUFT.
What You’ll Do 1. Find & Build the Right Creator Network
Identify, evaluate and onboard creators relevant to HUFT and pet parents.
Build long-term relationships with creators, talent managers and agencies.
Evaluate creators beyond follower count — audience fit, content quality, credibility and influence.
Negotiate commercials, deliverables and timelines.
Plan & Run Campaigns
Manage influencer campaigns end-to-end — from creator selection and briefing to go-live and closure.
Work with Brand, Social, Creative, E-commerce and Marketplace teams to create strong briefs.
Manage product seeding, calendars, content submissions, approvals and go-lives.
Keep multiple creators, campaigns and timelines moving.
Execute campaigns around launches, seasonal moments and commerce events.
Ensure Content Feels Right
Work with creators to develop content that feels natural to their voice while staying true to HUFT.
Review content for brand alignment, quality and campaign objectives.
Partner with Creative and Social teams to improve content continuously.
Proactively solve issues instead of waiting for them to escalate.
Drive Business Through Influencer Marketing
Drive creator-led commerce through affiliate links, coupon codes and other attribution models.
Execute campaigns across HUFT.com, Amazon, Blinkit and other commerce platforms.
Track metrics such as:
Reach & Impressions
Engagement
EMV
CPM
CTR
Conversions
Revenue
ROAS
Build post-campaign reports with clear learnings and next steps.
Identify high-performing creators and formats for repeat partnerships.
Own Budgets & Partnerships
Manage influencer and campaign budgets.
Optimise spends towards high-performing opportunities.
Coordinate with agencies, talent partners and vendors.
Track commercials, invoices, payments and deliverables.
Ensure campaigns stay within budget and timelines.
Stay Close to the Creator World
Keep up with emerging creators, formats, platforms and social trends.
Understand what pet parents are watching, sharing, saving and discussing.
Track competitor activity and bring new ideas to HUFT.
Continuously discover new creators and communities.
What We’re Looking For
3–4 years of experience in Influencer Marketing, Creator Partnerships, Social Media or Digital Marketing.
Strong understanding of Instagram, YouTube and emerging platforms.
Good understanding of the Indian creator ecosystem.
Strong communication, negotiation and relationship-building skills.
Good project management and organisational skills.
Comfortable managing multiple campaigns and timelines.
Comfortable with Excel, campaign reporting and performance metrics.
Ability to balance creative thinking with commercial thinking.
Affiliate marketing / creator-led commerce experience is a plus.
Experience in pet, lifestyle, fashion, beauty, FMCG or consumer brands is a plus.
Genuine interest in pets and understanding of the pet-parent ecosystem.
You’ll Feel at Home at HUFT If You…
Know that the right creator isn’t always the one with the biggest following.
Build relationships, not just databases.
Care about authentic content, not just getting deliverables out.
Can move from a creator conversation to a performance dashboard comfortably.
Don’t wait for a playbook — you spot opportunities and figure things out.
Are comfortable with the fast-moving, sometimes messy nature of social.
Like experimenting, learning and improving with every campaign.
Believe that when people and pets find each other, good things happen.
KPIs / What Success Looks Like
Influencer-attributed revenue and conversions
ROAS / ROI
Affiliate sales and conversion
Campaign reach, engagement and EMV
CTR and CPA
Creator performance and repeat performance
Growth of a high-quality creator network
Cost efficiency and budget utilisation
Campaigns delivered on time and to brief
Quality and relevance of creator content
Contribution of influencer marketing to launches and key campaigns
Skills: influencer marketing,campaigns,deliverables,ecosystem,commerce,influencer,partnerships

Work arrangement
No