Digital Marketing Specialist

Company Description Ajanta Bottle is India’s premier packaging supplier, specializing in glass and metal packaging, along with closures for diverse industries. Positioned as a “One stop Packaging Solution,” the company integrates design, innovation, manufacturing, and commercialization to deliver end-to-end packaging services. Ajanta Bottle has expanded its capabilities through its Akikai Packaging Machines
ABOUT THE ROLE
We are looking for a Digital Marketing & Content Executive to manage digital marketing and content across multiple B2B businesses within the Ajanta Bottle Group, spanning packaging, healthcare and technology.
KEY RESPONSIBILITIES
● Manage LinkedIn and Instagram for the Group and its businesses.
● Create monthly content calendars and campaign plans.
● Develop content for social media posts, carousels, reels, blogs, articles, newsletters, website pages and email campaigns.
● Use AI tools for research, ideation, drafting and content optimisation.
● Edit, fact-check and refine content before publishing.
● Coordinate with designers and video editors for creatives and videos.
● Support SEO, website updates and basic keyword optimisation.
● Assist with digital campaigns and lead-generation activities.
● Track social media, website and content performance and prepare monthly reports.
● Ensure each business maintains its own tone, positioning and target-audience relevance.
SKILLS REQUIRED
● Advanced understanding of digital marketing and SEO.
● Strong content writing and editing skills.
● Good understanding of LinkedIn and Instagram.
● Good understanding of AI tools for marketing and content creation, with the ability to continuously explore, evaluate and adopt new tools.
● Ability to understand B2B and technical subjects.
● Good research and communication skills.
● Ability to manage multiple brands and deadlines.

Work arrangement
No