CRM and Lifecycle Manager

About Korrency
Korrency is a Canadian fintech helping people hold, receive, exchange, and move money through a mobile platform. Our accounts, wallets, currency exchange, and payment services support customers in managing their finances across currencies and countries.
About the role
We are looking for a CRM and Lifecycle Manager to help customers get value from Korrency’s products, adopt relevant services and build lasting usage. You will own onboarding, activation, engagement, retention, and reactivation across the platform, with hands-on responsibility for Customer.io campaigns and Mixpanel analysis.
This is an individual contributor role with direct responsibility for execution. You will work closely with the founder and our Product, Engineering, Customer Support, and Compliance teams.
What you will do
Combine funnel and cohort analysis with customer interviews and support feedback to understand customer needs, identify barriers and prioritise lifecycle improvements.
Define activation for each product and customer use case with Product. Build journeys for onboarding, account setup, verification, first funding or receipt, currency exchange, payments and repeat usage.
Segment customers by needs, lifecycle stage, country, currency, language and behaviour. Develop education, relevant cross-product adoption, retention, reactivation and referral campaigns; support new product launches.
Write clear customer messages and build, test and launch campaigns in Customer.io across enabled email, push and in-app channels. Coordinate creative and localisation support when needed.
Work with Engineering to validate customer attributes, events and app links. Maintain journey triggers, exit conditions, exclusions, frequency limits and campaign documentation.
Run A/B tests and holdout experiments where sample sizes allow. Measure incremental activation, product adoption, repeat usage and contribution after messaging and incentive costs.
Ensure campaigns respect consent, preferences, eligibility, account restrictions and service availability. Manage frequency, deliverability and support-related exclusions with Compliance and Customer Support.
Own a prioritised lifecycle roadmap and weekly reporting. Work with Product and Engineering on customer journey improvements, with clear owners for technical fixes.
What you will bring
At least three years of hands-on experience in CRM, lifecycle, retention or marketing automation, with examples of measurable improvements in customer behaviour.
Strong practical experience with Customer.io or a comparable platform: independently building automated journeys, dynamic content, segments and exclusions, and diagnosing campaign issues.
Confidence using Mixpanel or similar analytics tools to investigate funnels, cohorts and retention, and to interpret experiment results.
Strong copywriting and attention to detail, with the ability to explain financial products and customer actions clearly.
Working knowledge of event-based messaging, customer data, app deep links, consent and email deliverability, and the ability to collaborate effectively with engineers.
Ability to prioritise, launch and improve campaigns independently in a small team, with sound judgement about customer trust and commercial outcomes.
Experience we would value
Consumer fintech, digital accounts, wallets or payments experience; campaigns across countries or languages; SQL, Liquid templating or basic email HTML; and responsible use of AI tools to support analysis, drafting and quality checks while protecting customer data.
Your first 90 days
Map customer journeys across available products; validate tracking, define activation and retention measures by product, and agree baselines and priorities with Product.
Launch or improve the highest-priority onboarding and activation journeys, alongside selected product-adoption, retention or reactivation programmes.
Establish a regular testing programme, campaign documentation and a concise weekly report showing results, learning and next actions.
How success will be measured
Success measures include activation and time to first value by product, repeat usage, retention, adoption of additional relevant products, reactivation and incremental contribution. Define qualifying actions and measurement windows for each product; track remittances separately from account funding, currency exchange and other payments. Targets follow baseline validation, with complaints, unsubscribe rates and deliverability monitored alongside results.
Application materials
Please include your CV and two brief examples of lifecycle campaigns you personally built. For each, explain the customer problem, your contribution, the campaign approach and the measured outcome. Anonymised examples are welcome.

Work arrangement
No