Country Head

Company Profile: Leading Carbonated Soft Drink Mfg. Company
Position: Country Head – Sales & Commercial
Location: Overseas
Key Requirements:
Lead the overall sales and commercial strategy to drive revenue, profitability, market share, and sustainable growth.
Develop and execute Route-to-Market (RTM) strategies across channels, geographies, and customer segments.
Drive sales across CSD / sparkling and still beverage categories, with focus on volume, value, mix, and profitability.
Manage key channels including Modern Trade, General Trade, HORECA, Convenience, and E-commerce.
Lead pricing, promotions, trade investments, assortment, and Revenue Growth Management (RGM) initiatives.
Build, develop, and optimize the distributor and wholesaler network.
Lead and develop a large sales and commercial team, including KAM, field sales, RTM, and trade marketing functions.
Work closely with Marketing, Supply Chain, Finance, and Operations for effective business and campaign execution.
Drive market intelligence, competitor analysis, annual business planning, and resource allocation.
Establish KPIs, dashboards, and commercial governance to monitor performance and execution.
Present business performance, risks, and strategic plans to the MD/CEO and regional leadership.
Desired Candidate:
MBA (Marketing)
15+ years of experience in CSD / Beverage sales and commercial leadership with any reputed Soft Drink Company.
Strong experience in Carbonated Soft Drinks (CSD) and beverage categories.
Expertise in RTM, Key Account Management, Trade Marketing, Distribution, and RGM.
Proven track record of driving sales growth, profitability, and market-share gains.
Strong experience managing distributors, key accounts, and large sales teams.
Excellent strategic, negotiation, analytical, leadership, and stakeholder management skills.
Contact Details:
Rina Arun / Nandan Kumar
unitedmkt@uhr.co.in
+91-99043 22770 / +91-9898874338

Work arrangement
No