Social Media Manager

Social Media Manager
Location: Mumbai
Employment Type: Full-time
Experience: 3–4 years
About the Role
We are looking for a creative, strategic, and hands-on Social Media Manager to manage the brand’s complete social media presence. The ideal candidate should be able to independently handle content planning, creation, publishing, community management, analytics, and social media growth.
Key Responsibilities
- Develop and execute monthly and weekly social media strategies and content calendars.
- Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Plan, create and publish reels, static posts, carousels, stories and other social media content.
- Take ownership of the brand’s content direction, tone of voice and visual consistency.
- Write engaging captions, hooks, CTAs, hashtags and relevant keywords.
- Research industry trends, trending formats, sounds and competitor content.
- Conceptualise and execute reel ideas, educational content, promotional content and trend-based content.
- Coordinate with doctors, internal teams, designers, editors and other stakeholders for content requirements.
- Handle basic to advanced video editing and creative requirements using tools such as Canva, CapCut, Premiere Pro or similar software.
- Manage comments, DMs and audience interactions while maintaining the brand's communication standards.
- Monitor social media performance and prepare monthly/weekly analytics reports.
- Analyse reach, engagement, follower growth, views, leads and other relevant metrics.
- Identify what content is performing well and use insights to improve future content.
- Plan and execute campaigns around events, awareness days, launches and special occasions.
- Maintain and update social media content calendars and ensure timely execution.
- Collaborate with the marketing team to support lead generation and brand growth through social media.
- Keep up with changes in social media algorithms, platform features and emerging trends.
- Take ownership of the complete social media workflow from ideation → creation → approval → publishing → performance analysis.
Requirements
- 3–4 years of experience in Social Media Management / Digital Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
- Proven experience managing a brand's social media accounts.
- Strong content ideation and copywriting skills.
- Good understanding of reels and short-form video content.
- Proficiency in Canva and basic/advanced video editing tools.
- Strong communication and coordination skills.
- Ability to manage multiple content requirements and deadlines.
- Creative mindset with a strong understanding of current social media trends.
- Ability to independently plan and execute social media activities.
- Experience with social media analytics and reporting.
- Portfolio or examples of previously managed social media accounts are preferred.
Preferred Skills
Social Media Strategy | Content Planning | Instagram Marketing | Reels | Copywriting | Canva | Video Editing | Community Management | Analytics | Trend Research | Brand Management | Lead Generation
Key Performance Areas
- Consistent and timely content execution
- Growth in reach and engagement
- Follower growth and audience quality
- Reel/video performance
- Community engagement
- Lead generation through social media
- Overall brand presence and consistency
- Data-driven improvement in content strategy

Work arrangement
No