Head Of Marketing

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟮𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟮𝟬 𝗟𝗣𝗔)
Experience: 5+ yrs
Location: Pune
Job Type: Full-time
We are looking for an experienced and results-oriented Senior Marketing Manager to lead integrated marketing initiatives across brand, digital, retail, social media, customer engagement, and promotional campaigns.
The role requires a strategic marketing professional who can translate business objectives into impactful campaigns, strengthen brand positioning, drive customer engagement, and deliver measurable marketing outcomes. The ideal candidate will combine strong strategic thinking with hands-on execution and have the ability to manage multiple campaigns, budgets, agencies, vendors, and cross-functional stakeholders.
Requirements
Key Responsibilities
Develop and execute comprehensive annual and campaign-level marketing strategies aligned with business objectives
Lead integrated ATL, BTL, digital, social media, influencer, and seasonal/festive marketing campaigns
Develop innovative promotional activities and localised marketing initiatives to increase customer engagement and business visibility
Drive brand positioning through advertising, public relations, corporate communications, and media planning
Oversee digital marketing activities including SEO, SEM, website management, email marketing, social media, online reputation management, and performance marketing
Conduct market research, competitor analysis, customer research, and trend analysis to identify new growth opportunities
Plan and execute new product or collection launches, exhibitions, promotional events, and brand activations
Develop and manage annual marketing budgets, monitor expenditure, and optimise campaign ROI
Collaborate with Sales, Merchandising, CRM, Operations, E-commerce, and other teams to ensure seamless campaign execution
Build and manage relationships with advertising agencies, media houses, digital marketing partners, influencers, and external vendors
Monitor campaign performance using analytics and relevant marketing metrics
Prepare MIS reports, campaign performance reports, and management updates with actionable recommendations
Identify opportunities to improve customer acquisition, engagement, retention, and overall marketing effectiveness
Manage multiple campaigns and projects simultaneously while maintaining timelines, quality, and budget discipline
Lead, mentor, and develop marketing team members while promoting accountability, creativity, and continuous improvement
Stay updated on emerging marketing trends, digital platforms, customer behaviour, and marketing technologies
What Makes You a Great Fit
5+ years of progressive experience in marketing, brand management, retail marketing, digital marketing, or a related function
Experience in retail, luxury, jewellery, fashion, lifestyle, consumer brands, education, or other customer-facing industries is advantageous
Strong expertise in brand management, integrated marketing, campaign planning, digital marketing, and customer engagement
Hands-on experience managing ATL, BTL, social media, influencer, performance, and seasonal marketing campaigns
Strong understanding of SEO, SEM, social media, email marketing, performance marketing, and digital customer journeys
Experience with CRM platforms, marketing automation tools, Google Analytics, Meta Ads, and other digital marketing technologies
Strong market research, competitor analysis, customer insight, and analytical capabilities
Proven ability to manage marketing budgets, agencies, vendors, and external partners
Strong understanding of campaign measurement, analytics, ROI, and performance optimisation
Excellent strategic thinking, communication, presentation, and stakeholder-management skills
Strong leadership capabilities with experience mentoring and developing marketing teams
Ability to manage multiple projects, campaigns, budgets, and cross-functional stakeholders in a fast-paced environment
Strong commercial orientation with the ability to connect marketing initiatives to measurable business outcomes
MBA in Marketing or an equivalent postgraduate qualification is preferred

Work arrangement
No