CREATIVE COPYWRITER – ADS & MARKETING

Location: Kandivali, Mumbai (On site)
Role: Full time, 6-day work week
Experience: 3+ years
Industry preference: Coaching, Education, Personal Development, D2C or other performance-marketing-led businesses
We are looking for a highly creative copywriter who understands people before writing for them.
Someone who doesn't just ask:
"What should I write?"
But thinks:
"Why would this person stop, care, click and eventually buy?"
If that's the way your brain works, we'd love to hear from you.
ABOUT THE ROLE
You will be creating marketing communication for a fast-growing coaching business in the relationship space. A major part of your role will be understanding our audience deeply and turning their problems, desires, fears, objections and everyday experiences into powerful marketing ideas.
This is NOT primarily an SEO/blog-writing role.
We need someone who loves digital marketing, ideas, buyer psychology and conversion-focused writing.
WHAT YOU'LL WORK ON
* Meta/Facebook & Instagram ad scripts
* Static ad copy & concepts
* Hooks and creative angles
* Webinar & workshop campaigns
* Landing pages and sales pages
* WhatsApp/email marketing communication
* Social media content
* Brainstorming new marketing angles with the team
WHO WE'RE LOOKING FOR
You should have:
* 3+ years of professional copywriting experience
* Strong experience writing ads and marketing copy
* A good understanding of consumer/buyer psychology
* The ability to take ONE problem and look at it from multiple creative angles
* Strong storytelling ability
* Ability to write copy that sounds natural rather than corporate
* Curiosity about why people behave and buy the way they do
* Ability to research an audience instead of relying only on a brief
Experience working with coaches, course creators, experts, personal brands or high-ticket programs will be strongly preferred.
WHAT WE DON'T WANT
❌ Generic, template-driven copy
❌ Writers who depend entirely on AI to generate ideas
❌ Copy that sounds polished but says nothing
❌ 10 variations of the same thought
❌ Someone who needs every idea handed to them
AI is absolutely welcome as a tool. But your thinking cannot be outsourced to it.
TO APPLY
Please email below on team.unleashminds@gmail.com :
1. Your CV / LinkedIn profile
2. Portfolio
3. 3 ads you have personally written that you're most proud of
4. Brands/industries you've worked with
5. Current compensation
6. Notice period / availability
SHORTLISTED CANDIDATES
Shortlisted applicants will receive a small creative assignment based on our actual niche.

Work arrangement
No