Senior Ecommerce Growth Lead — Email, Paid Media & CRO

Remote | Contract with Opportunity to Grow | Empowered Cooks
About Empowered Cooks
Empowered Cooks is a creator-led ecommerce brand that helps home cooks save time, cook with confidence, and get better results in the kitchen.
We have:
More than 800,000+ YouTube subscribers
More than 70,000 cookbooks sold
Proven physical and digital products
Established sales through Amazon, Shopify, and ClickFunnels
A large library of valuable cooking content
An existing customer and email database
A trusted and recognizable brand personality
We have built a meaningful audience and product business, but our growth outside Amazon remains significantly underdeveloped.
Email is underutilized. Paid advertising outside Amazon is nearly nonexistent. Our funnels, offers, and customer journey have not been consistently tested or optimized. Most importantly, we do not currently have one person taking ownership of the overall marketing strategy, priorities, execution, and results.
We are looking for that person.
About the Role
We are hiring a hands-on Senior Ecommerce Growth Lead to build a profitable and measurable off-Amazon growth engine for Empowered Cooks.
Your primary areas of ownership will be:
Email and lifecycle marketing
Paid customer acquisition
Shopify, funnels, and conversion optimization
Campaign and promotional planning
Marketing analytics and financial reporting
This is not a role for someone who only creates strategies, manages agencies, or recommends that we hire a larger team.
You must be willing and able to personally execute the work.
You will work directly with the owner to identify the highest-value opportunities, recommend priorities, implement those recommendations, and report the financial results.
What You’ll Do
Email and Lifecycle Marketing
Audit our existing email list, segmentation, campaigns, and Customer.io automations
Build and improve welcome, nurture, cart-abandonment, post-purchase, cross-sell, win-back, and promotional campaigns
Create and manage a practical email and promotional calendar
Improve revenue per subscriber, second-purchase rate, repeat purchases, and customer lifetime value
Connect our content, customer data, and products into a cohesive lifecycle strategy
Paid Customer Acquisition
Develop and launch paid advertising outside Amazon
Determine which platforms, audiences, offers, and creative concepts should be tested first
Begin with controlled tests and establish clear criteria for when to stop, revise, or scale
Personally monitor and improve campaign performance
Work with our existing content and creative resources to develop effective advertising assets
Build toward profitable, scalable customer acquisition
Funnels and Conversion
Evaluate the customer journey across YouTube, Shopify, ClickFunnels, email, and our products
Identify friction, confusion, and missed opportunities within our offers and purchase experience
Improve landing pages, product pages, checkout flows, bundles, upsells, and post-purchase offers
Establish testing priorities based on expected financial impact
Measure whether changes improve conversion, average order value, contribution margin, and customer value
Marketing Ownership and Accountability
Own the marketing campaign and promotional calendar
Establish clear marketing priorities and ensure they move from idea to execution
Coordinate with our content, design, product, Amazon, and operational team members
Create a concise weekly marketing scorecard
Report what happened, why it happened, and what should happen next
Recommend where we should invest more—and where we should stop spending time or money
What Success Looks Like
During the early stages of the engagement, we expect this person to:
Establish reliable marketing and financial baselines
Identify the highest-confidence growth opportunities
Produce at least one meaningful and measurable early win
Improve or build high-value email campaigns and automations
Launch a disciplined paid-acquisition test outside Amazon
Identify and begin resolving important funnel and conversion problems
Create a practical campaign calendar and weekly marketing scorecard
Demonstrate measurable progress toward profitable, repeatable growth
We do not want an extended audit that produces only a strategy document. You should be comfortable learning, prioritizing, and executing simultaneously.
What We’re Looking For
Proven Ecommerce Growth Experience
You have personally helped grow an ecommerce or consumer brand and can clearly explain:
What you personally owned
What you personally executed
The budget involved
The measurable result
How profitability was determined
What you learned when something did not work
Experience with founder-led, creator-led, physical-product, or Shopify-based brands is especially relevant.
Strength in the Core Growth Areas
You should have meaningful, hands-on expertise in at least two of the following:
Email and lifecycle marketing
Paid customer acquisition
Shopify and conversion optimization
Marketing analytics and financial reporting
You do not need to be the world’s leading expert in every marketing discipline. You must understand how the complete ecommerce system works, know enough across channels to make strong decisions, and possess specific skills that can produce an immediate impact.
Hands-On Execution
You are comfortable personally:
Building campaigns and automations
Launching and managing advertisements
Analyzing performance
Developing offers
Improving copy and messaging
Creating briefs
Building or revising funnels
Setting up and evaluating tests
Turning strategy into completed work
Financial Fluency
You understand that revenue and ROAS alone do not determine whether marketing is successful.
You should be comfortable working with:
Contribution margin
Customer acquisition cost
Break-even ROAS
MER
Average order value
Conversion rate
Repeat-purchase rate
Customer lifetime value
Returns and refunds
Attribution and incrementality
You must be able to connect marketing activity to actual business profitability.
Resourcefulness
We have money to invest when an opportunity and expected return justify it. However, we also want someone who can:
Use existing assets intelligently
Recognize overlooked opportunities
Test ideas before requesting a large budget
Create momentum without perfect systems
Prioritize the work most likely to produce a meaningful result
AI Fluency
Strong AI fluency is non-negotiable.
AI should already be central to how you approach:
Customer and market research
Campaign development
Copywriting and creative ideation
Content repurposing
Data analysis
Reporting
Testing
Workflow automation
We are not looking for someone who occasionally uses ChatGPT. We want someone actively using AI to increase the speed, quality, and scale of their work.
This Role Is Probably Not for You If
You need a large budget before you can produce results
You only understand one marketing channel
You primarily want to manage agencies or outsource execution
You prefer creating strategy documents over implementing the work
You measure success mainly through impressions, activity, or surface-level ROAS
You cannot explain the financial impact of your marketing decisions
You need a large team or perfectly developed systems to operate effectively
AI is not already an important part of how you work
Role Details
Fully remote
Contract engagement to begin
Hands-on execution required
Direct collaboration with the owner
Opportunity to expand into a substantial ongoing or full-time leadership role based on performance, results, and mutual fit
We care less about titles or years of experience than demonstrated judgment, resourcefulness, personal execution, and measurable financial results.

Work arrangement
No