Head of Marketing and Operations

POSITION DESCRIPTIONHead of Operations & Marketing
Employment Type: Full-Time | Location: Fully Remote | Reports To: Managing Director | Hours: Australian business hours
ABOUT THE ROLE
We are seeking a commercially minded, hands-on Head of Operations & Marketing to take ownership of day-to-day operations, digital marketing, lead generation, website management and business growth.
This is an execution-focused role. The successful candidate must personally manage digital advertising campaigns, update the company website, create content, analyse results and implement improvements. This is not a role focused solely on coordinating agencies or supervising other people.
A mandatory requirement is previous professional experience working remotely for an Australian business or Australian client.
MANDATORY AUSTRALIAN EXPERIENCE
Applicants must demonstrate previous remote professional experience with an Australian business or client.
Applicants should provide:
Australian company/client name.
Duration of engagement.
Position/role.
Confirmation the work was remote.
Specific responsibilities personally performed.
Platforms personally managed.
Measurable results achieved.
Candidates without demonstrated Australian remote-working experience will not meet the essential requirements.
KEY RESPONSIBILITIES1. OPERATIONS MANAGEMENT
Manage daily business operations and coordinate sales, operations, installers, suppliers, subcontractors and customers.
Monitor jobs, schedules, delivery timelines and outstanding actions.
Improve sales-to-operations handovers and customer communication.
Develop SOPs, checklists and workflows.
Monitor KPIs and identify operational inefficiencies.
Implement corrective actions and process improvements.
Maintain accurate CRM and operational records.
Support resource planning and scheduling.
Report operational performance to the Managing Director.
2. DIGITAL MARKETING & LEAD GENERATION
Take direct ownership of the company's digital marketing function, including:
SEO + Google Ads + Facebook Ads + Instagram Ads + Website + Blogs + Social Media + Lead Generation + Analytics
Develop and implement marketing strategies and monthly campaigns.
Generate and improve the quality of qualified enquiries.
Monitor lead sources, conversion rates, cost per lead and marketing ROI.
Analyse results and continuously optimise campaigns.
3. GOOGLE, FACEBOOK & INSTAGRAM ADS – DIRECT HANDS-ON EXPERIENCE
The candidate must have personally created, managed and optimised paid advertising campaigns.
Responsibilities include:
Create and manage Google Ads campaigns.
Manage Search and, where appropriate, Performance Max campaigns.
Conduct keyword research and manage negative keywords.
Manage budgets, bids, targeting and campaign settings.
Create and test advertising copy.
Manage Facebook and Instagram campaigns through Meta Ads Manager.
Create audiences, lead-generation and remarketing campaigns.
Test advertisements, audiences and campaign structures.
Monitor cost per lead, conversions and lead quality.
Optimise campaigns based on commercial results.
Manage conversion tracking and reporting.
Agency coordination or simply approving campaigns created by others is not sufficient. The candidate must have direct platform experience.
4. SEO & WEBSITE MANAGEMENT – DIRECT HANDS-ON EXPERIENCE
The candidate must have personally updated and managed business websites, preferably using WordPress or an equivalent CMS.
Responsibilities include:
Personally update website pages, text, images and content.
Create and update service pages and landing pages.
Publish and update website blogs.
Conduct keyword research and competitor analysis.
Implement on-page SEO improvements.
Update headings, titles, metadata, URLs and internal links.
Monitor Google Search Console and Google Analytics.
Identify SEO and website issues.
Improve website navigation, user experience and enquiry conversion.
Coordinate with developers only where technical work is beyond their own capability.
Candidates whose experience is limited to instructing or supervising web developers or agencies will not satisfy the full hands-on website requirement.
5. CONTENT & SOCIAL MEDIA
Develop content calendars.
Write SEO-focused blogs and website content.
Create educational and customer-focused content.
Manage Facebook and Instagram pages.
Repurpose website, project and blog content for social media.
Coordinate images, videos and graphics.
Maintain consistent branding.
Use AI tools appropriately while ensuring content is accurate and original.
6. CRM, ANALYTICS & REPORTING
Monitor the complete customer journey:
Marketing → Enquiry → Qualification → Sales → Delivery/Installation → Customer
Track:
Enquiries and qualified leads.
Lead sources and outcomes.
Cost per lead and qualified lead.
Lead-to-sale conversion.
Website conversion.
Google Ads and Meta Ads performance.
Organic traffic and SEO performance.
Marketing expenditure, revenue and ROI/ROAS.
Provide regular reports and commercially relevant recommendations to the Managing Director.
ESSENTIAL EXPERIENCE & SKILLS
The candidate must have practical, hands-on experience with:
Google Ads – campaign creation and management
Facebook & Instagram/Meta Ads – campaign creation and management
SEO and keyword research
WordPress or equivalent CMS – direct website updates
Website content and landing pages
SEO blog writing and content marketing
Google Analytics and Google Search Console
Lead generation and conversion optimisation
CRM and marketing reporting
Operations and process improvement
SOPs and workflow management
Customer and team coordination
Excellent written and spoken English
PREFERRED EXPERIENCE
Highly regarded:
Australian solar, battery, electrical, construction, energy or home-services experience.
Local SEO and Google Business Profile.
Conversion Rate Optimisation.
Email marketing and automation.
Canva, Adobe Creative Suite, graphic design or video editing.
AI-assisted marketing.
Australian lead-generation campaign experience.
KEY PERFORMANCE INDICATORS
Performance will be assessed against agreed KPIs, including:
Marketing: Qualified leads, cost per qualified lead, conversion rate, Google/Meta Ads performance, SEO growth, website enquiries, marketing ROI/ROAS and marketing-generated revenue.
Content: Blog quality and consistency, organic traffic, content-driven enquiries and social-media performance.
Operations: Turnaround times, customer communication, process compliance, reduction in errors, handover quality, customer satisfaction and operational efficiency.
CANDIDATE PROFILE
We are looking for someone who is:
Hands-on, proactive and commercially minded.
Data-driven and results-focused.
Highly organised and able to work independently.
Experienced working remotely for Australian businesses/clients.
Strong in Google Ads, Meta Ads, SEO and website management.
An excellent English writer and communicator.
Comfortable managing operations and digital marketing simultaneously.
Able to take ownership and solve problems without constant supervision.
Comfortable reporting directly to the Managing Director.
IMPORTANT ROLE EXPECTATION
This is not a purely administrative, social-media-only or agency-management position.
The successful candidate must personally execute the core digital marketing activities:
SEO + Google Ads + Facebook Ads + Instagram Ads + Website Updates + Blogs + Social Media + Lead Generation + Analytics
while also managing:
Operations + Process Improvement + Customer Coordination + CRM + Sales-to-Operations Handover.
APPLICATION REQUIREMENTS
Applicants must provide:
Current CV.
Details of Australian businesses/clients previously supported.
Duration and remote-working arrangement.
Specific work personally performed.
Google Ads campaigns personally managed.
Meta Ads campaigns personally managed.
Websites personally updated/managed and CMS used.
SEO/blog/content examples.
Platforms and tools personally used.
Measurable results achieved.
MANDATORY SCREENING QUESTIONS
1. Have you previously worked remotely for an Australian business or Australian client? Yes / No
2. Have you personally created and managed Google Ads campaigns? Yes / No
3. Have you personally created and managed Facebook/Instagram Ads campaigns? Yes / No
4. Have you personally updated and managed a business website using WordPress or another CMS? Yes / No
5. Have you personally written and published SEO blogs/website co

Work arrangement
No