Lead Generation Specialist

Company Description Global Institute for Payroll and Governance (GIPG) was established to provide professional structure, recognition, and development for the payroll profession. The organization focuses on a specialized and complex field that has historically lacked formal educational pathways and institutional recognition. GIPG offers structured payroll education programs and professional certification to support career advancement. It also fosters a collaborative community where payroll practitioners can learn, connect, and grow together. Applicants can expect to contribute to an organization dedicated to elevating payroll as a recognized profession worldwide.
Role Description This is a full-time remote role for a Lead Generation Specialist. The Lead Generation Specialist will identify and qualify new leads for GIPG’s educational programs, certifications, and services, using research across digital channels, professional networks, and industry platforms. The role involves managing lead databases, initiating contact through email, social media, and calls, and nurturing prospects through consistent, professional follow-up. The specialist will collaborate with sales and marketing teams to align outreach efforts with campaigns and messaging, and will provide regular reporting on lead volume, quality, and conversion trends. This position requires proactive outreach, careful documentation, and a focus on building a strong pipeline of interested and relevant prospects.
Qualifications
Candidates should possess skills in Lead Generation and identifying New Leads across multiple channels.
Candidates should possess strong Communication and Sales skills to engage and convert prospects.
Candidates should possess Research skills to analyze markets, target audiences, and potential organizations.
Candidates should have experience with CRM or lead management tools and basic data tracking or reporting.
Candidates should demonstrate self-motivation, the ability to work independently in a remote setting, and strong organizational skills.
Relevant experience in education, professional certification, or B2B services is beneficial.
A diploma or degree in Business, Marketing, Communications, or a related field is advantageous but not mandatory.

Work arrangement
No