Marketing Specialist

Company Description Telvi.App is building a private digital circle designed to support the family members everyone thinks about most, such as aging parents or grandparents living alone or in assisted living. The platform focuses on making it easier for families to stay connected, informed, and involved in the daily lives and wellbeing of their loved ones. Telvi.App emphasizes privacy, simplicity, and meaningful engagement rather than public social media interactions. The initial launch and in-app features are planned for November 2026, offering candidates the opportunity to help shape a product from an early stage. Team members will join a mission-driven company focused on improving family care and communication.
Role Description The Marketing Specialist will play a key role in defining and executing Telvi.App’s go-to-market and ongoing engagement strategies. In this full-time remote role, the specialist will plan and run marketing campaigns, manage digital channels, and support brand positioning for the product launch and subsequent growth. Day-to-day responsibilities include conducting market and competitor research, segmenting audiences, crafting messaging, and collaborating with product and design to align marketing assets with product features. The role involves monitoring performance metrics, optimizing campaigns for user acquisition and retention, and supporting basic sales enablement materials. The specialist will also engage with prospective users, gather feedback, and help refine the value proposition to ensure Telvi.App resonates with families and caregivers.
Qualifications
Strong Communication and Customer Service skills to engage potential users, understand their needs, and convey Telvi.App’s value clearly.
Experience in Market Research to analyze audiences, competitors, and trends, and inform data-driven marketing decisions.
Ability to develop and execute Marketing Strategy, including campaign planning, messaging, and brand positioning.
Basic Sales skills to support lead generation, nurture prospects, and collaborate on sales materials when needed.
Experience with digital marketing channels (e.g., social media, email, content marketing) and analytics tools.
Strong organizational and project management abilities, with capacity to work independently in a remote environment.
Prior experience in consumer apps, health tech, or family-focused products is beneficial.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
No