Vice-President of Marketing

Role Description The Marketing Vice President is a full-time remote role responsible for leading the overall marketing strategy and execution for Boring Medical. This position oversees brand positioning, integrated campaigns, and go-to-market plans for new and existing nutraceutical products, ensuring alignment with the company’s emotionally intelligent wellness mission. Day-to-day responsibilities include managing the marketing team, coordinating cross-functional initiatives with product, sales, and customer experience, and optimizing budgets and performance metrics across channels. The role involves directing market research and consumer insights, guiding content and creative direction, and strengthening public relations and partnerships to enhance brand awareness and growth. The Marketing Vice President is also expected to establish measurable goals, review analytics dashboards regularly, and refine strategies based on performance data.
Qualifications
Strong proficiency in Marketing Management and Marketing, with experience leading integrated brand and growth strategies.
Demonstrated skills in Market Planning and Market Research to define segments, identify opportunities, and shape product positioning.
Experience in Public Relations, including media relations, brand communications, and reputation management.
Proven track record in leading and mentoring diverse marketing teams in a fast-paced, consumer-focused environment.
Ability to work effectively in a remote setting, manage multiple stakeholders, and make data-informed decisions.
Familiarity with wellness, health, or consumer products sectors is highly beneficial.
Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Excellent analytical, strategic thinking, and communication skills, with a focus on inclusive and non-discriminatory leadership.

Work arrangement
No