App Search Optimization Manager

Responsibilities:
Own growth for global products used by customers in 150+ countries.
Directly influence business decisions through data-driven insights and growth strategy.
Partner closely with the CMO to define growth priorities, marketing investments, and long-term growth initiatives.
Drive end-to-end growth across user acquisition, activation, retention, monetisation, and brand growth.
Work across product, engineering, design, marketing, and AI teams to solve high-impact business challenges.
Lead experimentation at scale by designing and executing growth experiments that improve key business metrics.
Leverage AI to accelerate analytics, automate workflows, and unlock new growth opportunities.
Mentor junior growth analysts and help build a high-performance, data-driven growth culture.
Build products with global impact while working in a fast-moving, product-first organisation focused on innovation and measurable outcomes.
Growth Strategy and Business Ownership:
Own key growth metrics, including user acquisition, activation, retention, conversion, and revenue across mobile and web products.
Develop and execute data-driven growth strategies aligned with business objectives.
Identify growth opportunities, prioritise initiatives, and drive measurable business outcomes.
Present growth insights, recommendations, and performance updates directly to the CMO.
Own revenue growth targets in partnership with product and marketing teams.
Drive initiatives that improve profitability, customer lifetime value, and marketing efficiency.
Product and Growth Analytics:
Analyse user behaviour, conversion funnels, retention cohorts, and revenue performance using product analytics platforms.
Build executive dashboards and define key performance indicators (KPIs) for business and product growth.
Identify growth bottlenecks and recommend actionable solutions backed by data.
Leverage Mixpanel, Firebase, Looker Studio, and other analytics tools to support strategic decision-making.
Performance Marketing Optimisation:
Own the performance and optimization of growth channels, including Google Ads, Apple Search Ads, Meta Ads
Responsibilities include:
Optimise campaign performance to maximise ROAS and profitability.
Analyse CAC, CPI, CPA, LTV, payback period, and marketing ROI.
Recommend budget allocation across acquisition channels based on business impact.
Continuously improve campaign efficiency through experimentation and data analysis.
App Store Optimisation (ASO):
Develop and execute ASO strategies to improve app visibility and conversion.
Own keyword research, ranking analysis, competitor benchmarking, and listing optimisation.
Analyse ratings, reviews, and user feedback to identify product and growth opportunities.
Collaborate with product and design teams to improve store conversion rates.
Product Growth and Conversion Optimisation:
Analyse user journeys and identify opportunities to improve activation, engagement, and subscription conversion.
Collaborate with product, design, and engineering teams to optimise user experience.
Recommend product improvements based on behavioural analytics and customer insights.
Drive initiatives to improve onboarding, paywall performance, and monetisation.
Growth Experimentation:
Design, execute, and analyse A/B tests across acquisition, activation, retention, and monetisation funnels.
Develop hypotheses, define success metrics, and evaluate experiment outcomes.
Build a culture of continuous experimentation and data-driven optimisation.
Scale successful experiments into repeatable growth initiatives.
Brand and Organic Growth:
Develop strategies to increase branded search volume, direct traffic, and organic user acquisition.
Analyse brand awareness initiatives and measure their impact on business growth.
Identify opportunities to strengthen long-term organic growth channels.
Collaborate with marketing and content teams to improve brand visibility and customer acquisition.
Competitor and Market Intelligence:
Monitor competitor products, pricing, marketing strategies, and growth initiatives.
Analyse industry trends and identify emerging growth opportunities.
Benchmark product and marketing performance against competitors.
Present actionable competitive insights to support strategic planning.
Leadership and Cross-functional Collaboration:
Mentor and support junior growth analysts in their professional development.
Collaborate with Product, Engineering, Design, and Marketing teams to execute growth initiatives.
Drive cross-functional projects that improve customer acquisition, engagement, and retention.
Promote data-driven decision-making across the organisation.
AI-Powered Growth:
Leverage AI tools to accelerate market research, data analysis, reporting, and growth experimentation.
Identify opportunities to automate repetitive growth workflows using AI.
Evaluate emerging AI technologies that can improve marketing efficiency and product growth.
Champion AI-driven best practices within the Growth team.
Requirements:
Bachelor's degree in engineering, computer science, information technology, business analytics, statistics, marketing, or a related field.
3-8 years of experience in product growth, growth marketing, performance marketing, mobile app growth, or a similar analytical growth role.
Proven experience managing and optimising growth across one or more acquisition channels, including Google Ads, Apple Search Ads, Meta Ads, ASO, SEO, or lifecycle marketing.
Strong hands-on experience with Mixpanel, Firebase Analytics, Google Analytics 4 (GA4), and Looker Studio for product and marketing analysis.
Strong understanding of growth metrics such as CAC, CPI, CPA, ROAS, LTV, retention, activation, conversion rate, payback period, and revenue growth.
Demonstrated experience designing, executing, and analysing A/B tests and growth experiments.
Strong analytical and problem-solving skills with the ability to convert complex data into clear business recommendations.
Experience collaborating with Product, Engineering, Design, and Marketing teams to deliver measurable business impact.
Experience mentoring or guiding junior team members is preferred.
Passionate about consumer internet products, AI-powered tools, and data-driven growth.

Experience
1-5 yrs