Marketing Manager

Turn business direction into qualified demand.
Job Summary
Dafater is looking for an experienced Marketing Manager to lead the execution of our marketing priorities and build a modern, measurable marketing engine that consistently generates qualified demand and strengthens our contribution to the sales pipeline.
This is a leadership role for a B2B marketing professional who combines digital expertise, demand generation, commercial thinking, team leadership, and data-driven execution.
What You’ll Lead
Translate business priorities into clear marketing plans, campaigns, budgets, and measurable targets.
Lead B2B demand generation, lead generation, digital acquisition, and performance marketing across relevant channels.
Drive website and landing-page performance, including CRO, SEO, customer journeys, and conversion optimization.
Connect campaigns, digital channels, CRM, marketing automation, lead qualification, and sales pipeline into a measurable marketing journey.
Partner closely with Sales to improve lead quality, funnel conversion, and marketing contribution to qualified pipeline.
Lead content, brand, campaigns, events, partnerships, and digital initiatives aligned with Dafater’s positioning and business priorities.
Lead and develop the marketing team while managing agencies, specialists, and external partners.
Leverage AI, automation, experimentation, and modern marketing technology to improve productivity and performance.
Manage marketing investment and continuously optimize resources based on measurable results.
What We’re Looking For
6+ years of B2B marketing experience, including 2+ years leading a marketing team or owning significant demand-generation/digital-growth responsibilities.
Experience in B2B Technology, SaaS, Enterprise Software, or a comparable technology-driven business.
Proven experience marketing to the Saudi Arabian market and understanding of local B2B buyer behavior.
Demonstrated success generating qualified leads and measurable commercial impact.
Strong practical experience across Demand Generation, Digital Marketing, Performance Marketing, CRO, SEO, CRM, Analytics, and Marketing Automation.
Strong understanding of commercial marketing metrics including CPL, CAC, conversion rates, cost per qualified lead/opportunity, pipeline contribution, and Marketing ROI.
Experience managing teams, budgets, agencies, and external partners.
Practical experience using AI and automation to improve marketing execution and productivity.
Strong analytical thinking, prioritization, execution discipline, and commercial judgment.
Excellent communication skills in Arabic and English.
What Success Looks Like
You will be successful when Marketing consistently:
Generates qualified leads aligned with commercial targets.
Improves lead quality and contribution to qualified pipeline.
Improves digital acquisition, conversion, and marketing efficiency.
Provides reliable visibility into marketing and funnel performance.
Quickly identifies what is working, what is not, and what should be scaled, improved, tested, or stopped.
Builds a proactive, accountable, and high-performing marketing team.
Why Dafater?
This is an opportunity to shape and strengthen the way marketing operates at Dafater—building a more connected, measurable, and performance-driven engine across demand generation, digital growth, customer journeys, analytics, automation, and sales alignment.
If you are a B2B marketing leader who knows how to turn business priorities into qualified demand and measurable commercial impact, we’d love to hear from you.
Apply now and join Dafater.

Work arrangement
No