Marketing Specialist

Responsibilities
Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads (core channels), while sourcing and testing new platforms as needed;
Manage budgets across all acquisition channels;
Set up and maintain conversion tracking and pixels/tags (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager);
A/B test hypotheses regarding audiences and ad formats within ad managers;
Identify and secure placements in niche communities (sourcing channels, negotiating with admins, media planning);
Write clear creative briefs (TG/specs) for designers and copywriters tailored to each platform’s formats;
Formulate and test hypotheses for landing pages and lead capture forms in collaboration with the web and design teams;
Maintain regular reporting on CPL and lead-to-MQL/SQL conversion rates, segmented by product;
Own UTM tagging and sync with the sales team to monitor and ensure lead quality;
Stay on top of policy changes and algorithm updates across ad platforms, adapting campaigns accordingly.
Requirements
Proven track record in performance/paid acquisition within the B2B SaaS sector;
Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads;
Deep understanding of performance metrics and the ability to leverage them effectively;
Solid grasp of long B2B sales cycles and how to engage decision-makers;
Self-starter capable of independently formulating and testing hypotheses.
English proficiency at Upper-Intermediate (Blevel or higher.
Will be a Plus
Experience managing multiple products or brands simultaneously;
Experience working with CRM systems;
Experience with web analytics and reporting tools (GA4, Looker Studio, PowerBI).

Work arrangement
No