SEO Specialist

Responsibilities
Full ownership and independent management of projects
Steady growth in traffic and rankings across projects
Improvement of business metrics (registrations, FTD)
Achievement of intermediate SEO strategy goals
Reduced dependency of projects on the team lead/manager
Scaling successful use cases across other projects
Initiating new ideas and approaches
Collaboration with the content team
Collaboration with the link-building team
Collaboration with the development team
Achievement of defined project KPIs
Budget control across projects
Testing hypotheses to improve project metrics and analyzing test results
Preparing pre-sale SEO audits for potential clients
Requirements
At least 5 years of experience in SEO, with proven successful project promotion cases
At least 3 years of SEO experience in the iGaming niche
Deep understanding of search engine algorithms
English level — B1 or higher
Ukrainian/Russian — native proficiency
Development and implementation of a comprehensive SEO strategy, including content strategy, technical optimization, link profile management, UX improvements, and behavioral factors analysis
Knowledge of HTML and CSS sufficient for SEO-focused code analysis
Experience working with high-load and multi-regional websites
Deep understanding of all ranking factors
Experience with SERM and Parasite SEO
Strong expertise in technical SEO
Proficient with all relevant industry tools
Ability to collaborate with developers, link builders, content managers, and designers
Experience in A/B testing of SEO hypotheses and traffic split testing
Experience analyzing search engine bot behavior
Ability to defend and justify SEO strategies to business stakeholders
Understanding of business metrics
Experience mentoring mid-level specialists (task setting and guidance)
Experience in automating routine tasks
Will be a Plus
Experience working with AI agents (Claude Code, Codex, Cursor)

Work arrangement
Yes