Live opening · Posted 9 days ago
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Company Description Minglejoys is a growing organization focused on creating engaging digital experiences for diverse audiences. The company values innovation, data-driven decision making, and continuous improvement in online performance. Team members collaborate closely to enhance brand visibility, user engagement, and overall digital impact. Minglejoys offers opportunities to contribute to meaningful projects while developing professional skills in a supportive environment.
Role Description The Search Engine Optimization Specialist will be responsible for improving the online visibility and organic search performance of Minglejoys’ digital properties. This full-time, on-site role is based in Barrackpur-II, where the specialist will work closely with marketing and content teams to plan and implement SEO strategies. Day-to-day tasks include conducting keyword research, performing SEO audits, optimizing on-page elements, monitoring web analytics, and managing link-building initiatives. The specialist will regularly analyze performance reports, identify opportunities for growth, and recommend technical and content-related improvements. Collaboration with designers, developers, and content creators will be essential to ensure SEO best practices are integrated across all digital assets.
Qualifications
Ability to conduct comprehensive keyword research and develop data-backed keyword strategies.
Experience performing SEO audits to identify technical, content, and structural issues affecting search performance.
Skills in planning and executing ethical link-building campaigns to strengthen domain authority.
Proficiency in web analytics tools to track traffic, user behavior, and SEO KPIs, and to generate actionable insights.
Strong knowledge of on-page SEO, including meta tags, content optimization, internal linking, and site architecture.
Familiarity with common SEO tools (e.g., Google Search Console, Google Analytics, keyword research platforms).
Understanding of basic HTML/CSS and how technical website factors impact SEO is an advantage.
Strong analytical, problem-solving, and communication skills, with attention to detail and accuracy.
Ability to work collaboratively on-site in Barrackpur-II and manage multiple projects and deadlines.
Relevant coursework or a degree in Marketing, Digital Media, Computer Science, or a related field is preferred, along with prior experience in SEO or digital marketing roles.
Work arrangement
No
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