Brand Communications Manager

We're Hiring: Brand Communications Manager
Location: United Arab Emirates (Remote)
Employment Type: Full-Time
Experience Level: Mid-Level to Senior
Work Arrangement: Fully Remote
About Us
We are a globally focused organization committed to building strong brands, meaningful customer relationships, and consistent communications across diverse markets.
Our teams collaborate across Marketing, Communications, Creative, Product, Sales, Customer Experience, Corporate Affairs, Digital, and regional business teams to strengthen brand positioning, reputation, visibility, and engagement.
The Role
We are seeking an experienced Brand Communications Manager to lead brand communication strategy, messaging, content development, campaigns, media coordination, digital communications, and brand storytelling.
The ideal candidate will ensure that brand communications are consistent, relevant, compelling, and aligned with business objectives while adapting messaging appropriately across audiences, channels, markets, and customer touchpoints.
Key Responsibilities
Develop and implement integrated brand communications strategies aligned with organizational and marketing objectives.
Translate brand positioning, values, and strategic priorities into clear communication frameworks.
Develop brand messaging architecture, communication pillars, key messages, and tone-of-voice guidelines.
Ensure consistent brand expression across internal and external communication channels.
Develop annual and campaign-specific brand communications plans.
Coordinate brand communication calendars across campaigns, product launches, events, announcements, and key business initiatives.
Develop compelling brand stories that communicate organizational purpose, value proposition, products, services, and customer benefits.
Create and oversee development of brand communication content across digital and offline channels.
Manage website, social media, email, editorial, campaign, corporate, and marketing communications content where applicable.
Develop communication briefs for creative, content, media, digital, and production teams.
Work closely with Creative teams to ensure visual and verbal communications are aligned with brand standards.
Review and approve brand copy, campaign messaging, presentations, brochures, videos, social content, advertisements, and other communications materials.
Maintain and continuously improve brand messaging guidelines, editorial standards, and communication toolkits.
Ensure consistent terminology, tone, positioning, and brand identity across markets and customer segments.
Adapt global brand communications for regional and local audiences while maintaining core brand principles.
Coordinate localization and cultural adaptation of brand messaging where required.
Develop audience-specific communication strategies for customers, prospects, partners, employees, media, and other stakeholders.
Conduct audience and customer research to understand communication preferences, needs, perceptions, and behaviors.
Monitor brand perception, awareness, engagement, sentiment, and communication effectiveness.
Develop communication campaigns to support product launches, corporate initiatives, events, partnerships, and strategic priorities.
Coordinate integrated campaigns across digital, social, content, media, events, partnerships, and other relevant channels.
Work with Marketing and Sales teams to align brand communications with commercial objectives and customer journeys.
Support product and service launches with positioning, messaging, campaign content, and communication plans.
Develop executive and leadership communication materials where appropriate.
Support corporate announcements, organizational communications, thought leadership, and stakeholder communications.
Coordinate media relations activities with Corporate Communications or external agencies where applicable.
Develop press materials, media briefs, talking points, Q&A documents, and spokesperson content.
Build relationships with relevant media, publishers, influencers, industry platforms, and communication partners.
Monitor media coverage, brand mentions, industry conversations, and relevant communication trends.
Track brand reputation issues and coordinate appropriate communication responses.
Support crisis and issues communications by preparing messaging, response materials, and stakeholder communications.
Ensure brand communications comply with applicable legal, regulatory, advertising, privacy, and corporate requirements.
Coordinate reviews and approvals with Legal, Compliance, Corporate Affairs, and other relevant functions.
Manage external creative agencies, PR agencies, media partners, content creators, production companies, and communication specialists.
Define agency briefs, deliverables, timelines, budgets, quality standards, and performance expectations.
Monitor agency and partner performance and ensure deliverables meet agreed requirements.
Manage brand communication budgets and monitor campaign spending and resource utilization.
Evaluate campaign effectiveness, communication performance, and return on investment.
Develop brand communication dashboards and management reports.
Track content performance, audience engagement, reach, media coverage, campaign effectiveness, and brand metrics.
Conduct post-campaign evaluations and identify lessons for future communication initiatives.
Maintain a structured library of brand assets, approved messaging, communication materials, and campaign documentation.
Establish content governance processes covering approvals, version control, brand compliance, and publishing standards.
Identify opportunities to improve content production through automation, AI-assisted tools, analytics, and digital technologies.
Monitor emerging communication platforms, formats, audience behaviors, and industry trends.
Benchmark competitor and industry brand communications and identify relevant opportunities.
Support internal teams in applying brand communication standards consistently.
Provide training, guidance, and communication toolkits to employees and stakeholders where required.
Provide senior leadership with recommendations on brand positioning, communication opportunities, reputation, audience engagement, and campaign performance.
Key Performance Indicators
Brand awareness
Brand recognition
Brand consideration
Brand perception
Brand sentiment
Brand engagement
Communication reach
Audience engagement rate
Content engagement rate
Website engagement
Social media engagement
Campaign reach
Campaign engagement
Campaign conversion
Content performance
Media coverage volume
Earned media quality
Share of voice
Media sentiment
Brand mention growth
Communication message adoption
Brand guideline compliance
Content delivery performance
Campaign delivery on time
Campaign budget adherence
Communication cost efficiency
Agency performance
Stakeholder satisfaction
Customer engagement
Audience growth
Digital community growth
Email engagement
Content production efficiency
Content approval cycle time
Communication response time
Crisis communication readiness
Reputation issue resolution
Campaign ROI
Communication impact
Continuous-improvement implementation
Ideal Candidate
The successful candidate should have strong experience in brand communications, corporate communications, integrated marketing communications, public relations, content strategy, brand management, or strategic marketing, preferably within an international organization or multi-market environment.
The candidate should demonstrate:
Strong understanding of brand strategy, positioning, messaging, and communications.
Proven experience developing and executing integrated brand communication campaigns.
Excellent writing, editing, storytelling, and content-development skills.
Strong ability to translate business objectives into compelling communication strategies.
Experience managing brand messaging, tone of voice, communication guidelines, and brand standards.
Strong understanding of digital, social media, content, media, and integrated campaign channels.
Experience working with creative agencies, PR agencies, media partners, and content-production teams.
Strong project-management and campaign-management capabilities.
Excellent stakeholder-management and cross-functional collaboration skills.
Experience developing executive presentations, communication briefs, messaging frameworks, and campaign materials.
Strong understanding of audience segmentation, customer insights, and communication effectiveness.
Experience monitoring brand perception, media coverage, engagement, and communication analytics.
Strong analytical skills and ability to translate communication data into actionable recommendations.
Experience managing communication budgets, suppliers, agencies, and external partners.
Strong understanding of reputation management and issues communications.
Ability to manage sensitive communications professionally and discre

Work arrangement
No