Advertising Strategy Manager

We're Hiring: Advertising Strategy Manager
Location: United Arab Emirates (Remote)
Employment Type: Full-Time
Experience Level: Mid-Level to Senior
Work Arrangement: Fully Remote
About Us
We are a globally focused organization committed to developing effective, measurable, and innovative advertising strategies across diverse markets and customer segments.
Our teams collaborate across Marketing, Brand, Creative, Sales, Product, Commercial, Analytics, Media, and Technology to build integrated advertising programs that strengthen brand awareness, customer engagement, acquisition, revenue growth, and long-term business performance.
The Role
We are seeking an experienced Advertising Strategy Manager to lead advertising strategy, campaign planning, audience development, media optimization, performance measurement, and integrated advertising initiatives across multiple channels and markets.
The ideal candidate will combine strategic thinking, consumer insight, commercial understanding, creative judgment, media knowledge, and data-driven decision-making to develop advertising strategies that deliver measurable business and marketing outcomes.
Key Responsibilities
Develop and implement advertising strategies aligned with brand, marketing, customer, and commercial objectives.
Establish advertising planning frameworks covering audiences, positioning, messaging, channels, budgets, media, creative, and measurement.
Translate business and marketing objectives into clear advertising objectives and strategic priorities.
Conduct market, customer, competitor, category, and media analysis to identify advertising opportunities.
Analyze consumer behavior, customer segments, purchase drivers, and audience needs.
Develop audience segmentation and targeting strategies across priority markets and customer groups.
Identify high-value audiences, growth segments, acquisition opportunities, and retention audiences.
Develop audience personas, customer profiles, behavioral segments, and targeting frameworks.
Define advertising positioning, value propositions, messaging priorities, and communication strategies.
Work with Brand and Creative teams to translate strategic objectives into effective advertising concepts and campaigns.
Develop creative briefs, campaign briefs, messaging frameworks, and strategic recommendations.
Coordinate integrated advertising campaigns across digital, social, search, display, video, mobile, programmatic, retail media, out-of-home, audio, print, television, and other relevant channels.
Develop channel strategies based on audience behavior, campaign objectives, cost efficiency, reach, engagement, and expected commercial impact.
Develop media plans, channel mixes, campaign calendars, and investment recommendations.
Evaluate media opportunities and recommend appropriate channel and platform allocations.
Manage advertising budgets and optimize spend based on performance, business priorities, and expected return.
Partner with Finance to develop advertising budgets, forecasts, business cases, and investment scenarios.
Establish campaign performance targets and measurement frameworks before launch.
Define KPIs covering reach, awareness, engagement, traffic, acquisition, conversion, revenue, return on advertising spend, and customer value.
Monitor campaign performance and identify opportunities for optimization throughout the campaign lifecycle.
Analyze advertising effectiveness by audience, creative, channel, market, product, placement, and campaign.
Conduct post-campaign analysis and develop recommendations for future advertising investment.
Evaluate return on advertising spend, customer acquisition cost, conversion, revenue contribution, and incremental business impact.
Develop attribution and measurement approaches in collaboration with Analytics and Data teams.
Use incrementality testing, experimentation, lift studies, and other appropriate methodologies to evaluate advertising effectiveness.
Analyze customer journeys and identify advertising touchpoints that influence awareness, consideration, conversion, and retention.
Partner with Marketing Analytics teams to develop dashboards, reporting frameworks, and performance insights.
Monitor media efficiency, including cost per impression, cost per click, cost per acquisition, cost per lead, and other relevant measures.
Evaluate audience reach, frequency, engagement, conversion, and customer quality.
Identify opportunities to improve media efficiency and reduce ineffective advertising expenditure.
Monitor competitor advertising activity, media investment patterns, creative approaches, offers, messaging, and market positioning.
Benchmark advertising strategies and identify emerging market and consumer trends.
Evaluate advertising opportunities on new platforms, channels, formats, and technologies.
Assess opportunities involving retail media, connected television, streaming, social commerce, influencer advertising, programmatic media, and emerging digital formats.
Develop advertising strategies for product launches, market expansion, seasonal campaigns, promotions, and major commercial initiatives.
Coordinate advertising requirements across local, regional, and global markets.
Adapt advertising strategies to market-specific customer behavior, cultural considerations, regulations, and media environments.
Ensure advertising activities comply with applicable laws, platform requirements, brand standards, privacy requirements, and internal policies.
Work with Legal, Compliance, and relevant stakeholders to address advertising claims, disclosures, permissions, and regulatory requirements.
Manage advertising agencies, media agencies, creative agencies, production partners, technology platforms, and specialist vendors.
Define agency requirements, scopes of work, deliverables, timelines, budgets, quality standards, and performance expectations.
Review agency recommendations, media plans, creative strategies, and campaign performance.
Monitor agency and advertising-partner performance and ensure effective use of budgets and resources.
Support commercial teams with advertising strategies that contribute to customer acquisition, demand generation, lead generation, and revenue growth.
Align advertising strategies with sales priorities, product launches, pricing initiatives, promotions, and customer-growth objectives.
Develop advertising business cases covering investment, expected reach, customer acquisition, revenue contribution, and return.
Lead cross-functional advertising planning sessions and strategic reviews.
Present advertising strategies, investment recommendations, campaign results, and optimization opportunities to senior management.
Maintain advertising strategy documentation, campaign frameworks, audience definitions, media plans, performance reports, and decision records.
Identify opportunities to automate advertising analysis, reporting, optimization, and audience management.
Evaluate the use of AI, machine learning, predictive analytics, and marketing technology to improve advertising performance.
Promote continuous experimentation across creative, audiences, channels, offers, formats, and media investment.
Establish a structured test-and-learn framework for advertising initiatives.
Track lessons learned and integrate successful practices into future advertising strategies.
Provide leadership with regular reporting on advertising performance, market trends, customer behavior, investment efficiency, and growth opportunities.
Key Performance Indicators
Advertising revenue contribution
Return on advertising spend
Advertising ROI
Incremental revenue generated
Customer acquisition rate
Customer acquisition cost
Cost per lead
Cost per acquisition
Conversion rate
Marketing-qualified lead volume
Sales-qualified lead volume
Lead-to-customer conversion
Revenue per acquired customer
Customer lifetime value
New customer growth
Customer retention contribution
Brand awareness
Brand consideration
Advertising reach
Target audience reach
Reach frequency
Audience engagement rate
Click-through rate
Video completion rate
Landing-page conversion
Cost per click
Cost per impression
Cost per completed view
Media efficiency
Campaign performance versus target
Campaign budget adherence
Budget utilization
Creative performance
Creative conversion rate
Audience segment performance
Channel performance
Market performance
Incrementality or lift
Attribution accuracy
Advertising forecast accuracy
Agency performance
Campaign delivery timeliness
Test-and-learn completion
Experiment success rate
Advertising optimization savings
Advertising investment efficiency
Stakeholder satisfaction
Ideal Candidate
The successful candidate should have strong experience in advertising strategy, media strategy, integrated marketing, performance marketing, brand strategy, digital advertising, commercial marketing, or marketing analytics, preferably within technology, e-commerce, retail, consumer products, financial services, telecommunications, travel, hospital

Work arrangement
No