Senior Analyst - Marketing Agencies

Job Objective
The Research analyst would be required to perform extensive research on the supply-demand conditions of select marketing categories on a global basis and track key sourcing, market and technology trends in their categories to enable category managers in strategy development, supplier identification & selection, negotiation, contracting and on-going category management. Understanding of key marketing categories like media, advertising is desirable.
Job Requirements
Ability to effectively operate independently and in a team environment.
In-depth knowledge on various strategic quadrants and the procurement analysis tools.
Holistic view on the overall Industry spend categories.
Insights on how stakeholders view the sourcing of the categories.
Key focus/expectations of Industry stakeholders through the market intelligence report.
Basic understanding on the value chain of the respective domain and how each category are related to drive the top line growth.
Key end users of respective domain/Industry and its categories and the emerging trends that marketers should be aware of Level of innovation brought in through the MI reports delivered in past.
Job Responsibilities
Identification of sources of information(secondary and primary sources )
Extraction of information/content extraction through the sources of information.
Thorough understanding of the various marketing categories and their interplay
Identification of various drivers of the category under research - cost/demand/price drivers.
Determination of the economic behavior of the supply/demand/price of the commodity.
Identification of experts for the commodity and key extraction of information.
Competitive analysis of major suppliers of the commodity.
Industry analysis.
Use of various strategic frameworks to determine competitive positioning.
Forecasts - Industry trends and more.
Impact determination – macroeconomics/logistics/supply chain/disruptions/legislation/taxes on the supply and price of the category
Qualification: Postgraduate – Ideally MBA or PGDM in Marketing with minimum 60% from class X onwards.
Work Experience: 4 to 6 years of experience. Previous experience in research/consulting space is desirable.

Work arrangement
No