Consumer Research Manager

We're Hiring: Consumer Research Manager
Location: United Arab Emirates (Remote)
Employment Type: Full-Time
Experience Level: Mid-Level to Senior
Work Arrangement: Fully Remote
About Us
We are a globally focused organization committed to understanding consumer needs, behaviors, expectations, and emerging market trends to support better products, services, experiences, and commercial decisions.
Our teams collaborate across Marketing, Brand, Product, Sales, Customer Experience, Strategy, Innovation, Commercial, and Analytics to transform consumer insights into actionable strategies and measurable business outcomes.
The Role
We are seeking an experienced Consumer Research Manager to lead consumer research strategy, insight generation, research programs, market understanding, customer segmentation, and evidence-based decision support.
The ideal candidate will combine strong qualitative and quantitative research expertise with commercial and strategic thinking to uncover consumer motivations, identify unmet needs, evaluate products and brands, understand market dynamics, and translate research findings into clear recommendations for business leaders.
Key Responsibilities
Develop and implement consumer research strategies aligned with business, marketing, product, and growth objectives.
Establish research frameworks, methodologies, standards, and governance for consumer and market insight programs.
Translate business questions and strategic challenges into clear research objectives and study designs.
Identify priority research questions based on business needs, customer behavior, market changes, and strategic priorities.
Develop annual and project-specific consumer research plans, timelines, budgets, and resource requirements.
Conduct and manage qualitative and quantitative consumer research programs.
Design research methodologies including surveys, interviews, focus groups, ethnography, observations, usability studies, concept testing, and behavioral research.
Develop questionnaires, discussion guides, interview protocols, sampling plans, and research materials.
Define target populations, consumer segments, sample sizes, recruitment criteria, and research quotas.
Work with research agencies, fieldwork providers, panel providers, consultants, and specialist partners.
Prepare research briefs, requests for proposals, scopes of work, and evaluation criteria for external research partners.
Select research suppliers based on methodology, quality, expertise, timelines, cost, and research requirements.
Manage external research partners and monitor project quality, delivery, budgets, and timelines.
Conduct consumer interviews, focus groups, workshops, or observational research where appropriate.
Analyze qualitative research to identify motivations, attitudes, behaviors, pain points, needs, and emerging themes.
Analyze quantitative research using appropriate statistical and analytical techniques.
Evaluate survey data, customer behavior, market trends, brand metrics, product performance, and demographic patterns.
Develop consumer segmentation frameworks based on demographic, behavioral, attitudinal, needs-based, value-based, or other relevant characteristics.
Build and maintain consumer personas and customer profiles.
Develop customer journey maps and identify key decision-making moments and experience gaps.
Identify unmet consumer needs, barriers, motivations, purchase drivers, and opportunities for innovation.
Conduct brand research covering awareness, consideration, preference, perceptions, associations, usage, loyalty, and competitive positioning.
Conduct product and service research covering needs, usage, satisfaction, usability, desirability, value perception, and purchase intent.
Lead concept development and concept-testing programs for new products, services, campaigns, and experiences.
Evaluate advertising, creative concepts, messaging, packaging, propositions, and communications.
Conduct pre-launch and post-launch research to evaluate market response and identify improvement opportunities.
Support innovation teams with research during discovery, ideation, prototyping, testing, and commercialization.
Conduct pricing research and analyze consumer perceptions of value, willingness to pay, price sensitivity, and purchase barriers.
Support market-entry research covering market attractiveness, consumer needs, competitive dynamics, and local preferences.
Analyze consumer trends, cultural shifts, technology adoption, lifestyle changes, and emerging behaviors.
Monitor competitor activity and identify changes in consumer expectations and market positioning.
Integrate primary research with secondary research, market data, sales information, digital analytics, and customer data.
Develop holistic consumer insights by combining multiple data sources and research methodologies.
Establish research quality standards covering sampling, questionnaire design, fieldwork, data integrity, analysis, and reporting.
Ensure research projects are conducted using appropriate ethical, privacy, consent, and data-protection practices.
Work with Legal and Compliance teams where research involves sensitive consumer information or regulated topics.
Maintain research repositories, consumer databases, study archives, questionnaires, reports, datasets, and supporting documentation.
Develop standardized research templates, methodologies, reporting formats, and insight frameworks.
Establish consumer-insight dashboards and recurring reporting for key business stakeholders.
Track consumer trends and maintain an ongoing view of customer attitudes, behaviors, needs, and expectations.
Translate research findings into concise, actionable business recommendations.
Develop executive presentations, insight reports, consumer stories, journey maps, and strategic recommendations.
Present research findings to senior leadership and cross-functional stakeholders.
Facilitate insight workshops to help teams interpret findings and translate them into action.
Challenge assumptions and ensure strategic decisions are supported by relevant consumer evidence.
Partner with Marketing and Brand teams on segmentation, positioning, communications, campaign, and brand decisions.
Partner with Product and Innovation teams on product development, testing, customer needs, and experience design.
Partner with Sales and Commercial teams on customer behavior, market opportunities, pricing, and demand insights.
Partner with Customer Experience teams on satisfaction, loyalty, journey, complaint, and service research.
Partner with Analytics and Data teams to combine consumer research with behavioral and transactional data.
Develop research business cases and assess expected value, cost, and decision impact.
Manage consumer-research budgets and ensure efficient use of research investment.
Benchmark research methodologies, tools, technologies, and best practices.
Evaluate emerging research technologies including online communities, mobile research, social listening, AI-assisted analysis, synthetic research methods, and advanced analytics.
Use automation, AI, and analytics tools to improve research speed, scale, consistency, and insight generation where appropriate.
Establish mechanisms for tracking whether research findings are adopted and translated into business actions.
Measure the impact of research programs on product, marketing, customer, and commercial decisions.
Continuously improve consumer research capabilities, methodologies, tools, and organizational insight maturity.
Key Performance Indicators
Consumer research project completion
Research project delivery on time
Research budget adherence
Research cost efficiency
Research quality score
Stakeholder satisfaction
Research question resolution rate
Insight adoption rate
Insight-to-action conversion
Research recommendation implementation
Consumer insight impact
Consumer segmentation completion
Persona development and adoption
Customer journey research completion
Brand awareness measurement
Brand consideration
Brand preference
Brand perception
Customer satisfaction
Customer experience improvement
Customer loyalty
Customer retention
Concept validation rate
Product concept acceptance
Product testing completion
Purchase intent
Customer needs identified
Unmet-needs opportunities identified
Research response rate
Survey completion rate
Sample quality
Research data quality
Research methodology compliance
Research cycle time
Time from research brief to insight
Research agency performance
Research partner SLA compliance
Consumer trend identification
Market opportunity identification
Research repository adoption
Insight dashboard adoption
Research automation adoption
Research ROI
Business decisions supported by research
Post-research action completion
Ideal Candidate
The successful candidate should have strong experience in consumer research, market research, customer insights, brand research, behavioral research, marketing analytics, or consumer intelligence, preferably within c

Work arrangement
No