Senior Brand Manager (Influencer Marketing)

Role Overview
The Senior Brand Manager will be responsible for owning, managing, and growing a portfolio of brand accounts at Cloutflow.
The role combines client relationship management, account growth, influencer marketing strategy, campaign execution, commercial management, and cross-functional coordination.
The ideal candidate should be commercially driven, strategically strong, confident with clients, and have a strong understanding of the influencer marketing ecosystem.
The person will be expected to operate as a strategic partner to the client, understand their business objectives, identify opportunities, and build long-term relationships that contribute to Cloutflow's growth.
Key Responsibilities1. Brand & Client Account Management
Own day-to-day relationships with assigned brand accounts.
Build strong and long-term relationships with brand managers, marketing teams, and key decision-makers.
Understand the client's business, category, target audience, brand positioning, and marketing objectives.
Act as the primary point of contact for client requirements and communication.
Conduct regular account reviews and proactively identify areas where Cloutflow can add value.
Ensure high levels of client satisfaction and retention.
2. Account Growth & Revenue
Drive revenue growth across assigned accounts.
Identify opportunities for upselling, cross-selling, recurring campaigns, retainers, and larger influencer programs.
Proactively identify upcoming launches, campaigns, and marketing moments where influencer marketing can contribute.
Develop account growth plans and maintain visibility on the account pipeline.
Build relationships with multiple stakeholders within client organisations.
Work closely with leadership on high-value and strategic opportunities.
3. Influencer Marketing Strategy
Understand client objectives and translate them into effective influencer marketing solutions.
Work with Strategy and Planning teams to develop campaign strategies.
Recommend relevant creators based on audience, content, platform, brand fit, campaign objective, and budget.
Develop creator-led campaign approaches and communication directions.
Provide strategic inputs during campaign ideation and client presentations.
Stay updated on creator trends, platforms, formats, and emerging influencer marketing opportunities.
4. Campaign Ownership & Execution
Own campaigns from initial client brief through final delivery.
Ensure campaign objectives, deliverables, budgets, timelines, and KPIs are clearly defined.
Coordinate with Planning, Procurement, Strategy, Operations, Creative, and Talent Management teams.
Manage client feedback, approvals, revisions, and escalations.
Identify execution risks proactively and ensure timely resolution.
Ensure campaigns are delivered within agreed timelines, scope, and budgets.
5. Client Presentations & Pitching
Lead client presentations for campaign strategies, creator recommendations, and proposals.
Develop compelling narratives around influencer marketing solutions.
Participate in new-business pitches and account expansion opportunities.
Work with Strategy and Creative teams to develop strong pitch decks and proposals.
Present campaign performance and post-campaign insights to clients.
Clearly communicate the rationale behind campaign recommendations and creator selections.
6. Commercial & Stakeholder Management
Work closely with Planning and Procurement teams on creator commercials and campaign budgets.
Participate in commercial discussions and negotiations with clients where required.
Ensure campaign economics and scope remain commercially viable.
Coordinate across internal teams to ensure smooth campaign execution.
Manage escalations and ensure timely resolution of client or campaign issues.
Keep leadership updated on account performance, revenue, pipeline, and key risks.

Work arrangement
No