Senior Account Manager- Influencer Marketing

About the Role
We are looking for a Senior Account Manager – Influencer Marketing who can independently manage brand accounts, drive influencer marketing campaigns end-to-end, and build strong relationships with clients and internal stakeholders.
The role requires a strong understanding of influencer marketing, excellent client management skills, commercial awareness, and the ability to manage multiple campaigns simultaneously. The ideal candidate should be comfortable working in a fast-paced agency environment and should have the ability to translate client requirements into effective campaign execution.
Key Responsibilities1. Client & Account Management
Act as the primary point of contact for assigned brand accounts.
Build and maintain strong, long-term relationships with clients and key brand stakeholders.
Understand client objectives, briefs, budgets, timelines, and campaign expectations.
Drive regular client communication, status updates, reviews, and campaign discussions.
Identify opportunities for account growth and additional campaign requirements.
2. Influencer Campaign Management
Own influencer marketing campaigns from brief understanding to final execution and reporting.
Work closely with Planning, Procurement, Strategy, and Creative teams to ensure seamless campaign delivery.
Ensure the right influencers are shortlisted based on campaign objectives, audience, content category, platform, and budget.
Manage campaign timelines, deliverables, approvals, content publishing, and post-campaign requirements.
Ensure campaigns are executed within agreed timelines and quality standards.
3. Campaign Strategy & Execution
Translate client briefs into clear campaign execution plans.
Contribute to influencer selection, campaign approach, content formats, and execution strategy.
Review influencer profiles, content quality, audience relevance, and campaign suitability.
Monitor campaign performance and proactively identify areas requiring optimization.
Ensure campaign execution remains aligned with the brand's communication and objectives.
4. Internal Stakeholder Management
Coordinate effectively with Planning, Procurement, Operations, Strategy, Creative, and Revenue teams.
Ensure accurate communication of briefs, deliverables, commercials, timelines, and client expectations.
Track dependencies and proactively resolve execution challenges.
Maintain strong internal coordination to ensure smooth campaign delivery.
5. Campaign Performance & Reporting
Monitor campaign progress, deliverables, content approvals, and live posts.
Coordinate with relevant teams to prepare campaign reports and performance summaries.
Track key campaign metrics such as reach, engagement, views, impressions, CTR, EMV, and other relevant KPIs.
Present campaign outcomes and insights to clients wherever required.
Identify learnings and recommendations for future campaigns.
6. Account Growth & Commercial Ownership
Identify opportunities to expand existing accounts through additional campaigns and services.
Support upselling and cross-selling opportunities in collaboration with the Revenue/Brand Management team.
Maintain strong awareness of campaign budgets, commercials, and profitability.
Contribute to client retention and long-term account growth.
Take ownership of escalations and ensure timely resolution of client concerns.
Required Skills & Qualifications
2–5 years of experience in Influencer Marketing, Account Management, or Client Servicing.
Strong understanding of the influencer marketing ecosystem across Instagram, YouTube, LinkedIn, and other relevant platforms.
Proven experience managing multiple brand accounts and campaigns simultaneously.
Strong client communication and presentation skills.
Excellent project management and coordination abilities.
Strong understanding of influencer selection, campaign execution, content deliverables, and performance metrics.

Work arrangement
No