Executive Vice President of Marketing

Role Description The Executive Vice President of Marketing is a full-time, remote leadership role responsible for developing and executing the company’s overall marketing strategy. This role oversees brand positioning, market planning, and integrated campaigns to support business growth across diverse industries and service offerings. Day-to-day responsibilities include leading market research initiatives, guiding marketing management and operations, and collaborating with sales and product teams to align messaging and go-to-market plans. The EVP of Marketing will direct public relations efforts, manage external agencies or contractors as needed, and ensure consistent, data-driven decision-making across all marketing activities. This role also involves setting performance metrics, managing budgets, mentoring team members, and presenting marketing results and insights to senior leadership.
Qualifications
Demonstrated expertise in Market Planning and Marketing Management to build and execute strategic marketing roadmaps.
Strong skills in Market Research and Marketing to identify opportunities, understand customer needs, and refine positioning.
Experience in Public Relations, including media outreach, reputation management, and communication strategy.
Proven leadership experience in senior or executive marketing roles, preferably in B2B or technology/consulting environments.
Ability to develop and manage integrated digital and traditional marketing campaigns with clear performance metrics.
Excellent analytical, communication, and presentation skills, with a data-driven approach to decision-making.
Track record of collaborating effectively with cross-functional teams and leading distributed or remote staff.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or similar) is beneficial.

Work arrangement
No