Digital Marketing Specialist

Company Description MiniU (Mini University) is a leading online learning platform offering comprehensive courses in IT & ITES, SAP S4 Hana, SAP B1, Tally Prime, and Digital Marketing. The organization focuses on industry-relevant skills that help professionals and students succeed in the modern digital landscape. MiniU’s mission is to provide high-quality, flexible, and affordable education that supports ongoing career growth. Team members contribute to creating impactful learning experiences and tools that enable learners to stay ahead in their fields.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Coimbatore South. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to increase brand awareness, lead generation, and course enrollments. Daily responsibilities include managing social media channels, creating and publishing digital content, monitoring campaign performance, and analyzing web analytics to improve results. The role also involves coordinating with internal teams to align marketing initiatives with course launches, conducting market research, and maintaining consistent brand messaging across all digital platforms.
Qualifications
Candidates should possess strong Digital Marketing and Online Marketing skills for planning and executing effective campaigns.
Candidates should possess Social Media Marketing skills to manage platforms, engage audiences, and grow communities.
Candidates should possess Web Analytics skills to track performance, interpret data, and derive actionable insights.
Candidates should possess clear and professional Communication skills for collaboration, content creation, and reporting.
Knowledge of SEO/SEM, email marketing, and marketing automation tools is beneficial.
Experience with major social platforms, ad managers, and analytics tools (e.g., Google Analytics) is preferred.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Ability to work on-site in Coimbatore South, manage multiple projects, and meet deadlines in a fast-paced environment.

Work arrangement
No