Brand Manager

About the Role
We’re looking for a Brand Manager who can build and scale a consumer-first healthcare brand.
This role is centered around one core belief:
👉 The brand that understands the consumer best, grows the fastest.
You will work at the intersection of:
Consumer insight
Brand strategy
Content & creative
Performance marketing
Your job is to turn consumer understanding into growth.
Key Responsibilities
1. Consumer Understanding & Insight Development (CORE)
Deeply understand:
Consumer behaviors, motivations, and resistance
Why people delay or avoid solving health problems
What builds trust in healthcare decisions
Conduct:
Customer interviews
Review mining (Amazon, Reddit, social comments)
Competitor communication analysis
Build:
Consumer personas
Behavioral insight frameworks
Messaging hypotheses
👉 You should be able to answer:
“What is the consumer really thinking—and why are they not buying?”
2. Brand Strategy & Positioning
Define and evolve:
Brand narrative
Value proposition
Category positioning
Translate complex health concepts into:
Simple, relatable communication
Ensure consistent messaging across:
Ads
Website
Social media
Influencer content
3. Content & Creative Strategy
Convert insights into:
High-performing content angles
Ad concepts
Storytelling frameworks
Work closely with:
Copywriters
Designers
Video creators
Guide execution to ensure:
Clarity
Relevance
Performance
4. Performance-Driven Thinking
Understand and influence:
CTR (Click Through Rate)
Hook Rate
Conversion Rate
CAC
Identify:
Which messaging drives performance
Where users drop off and why
Continuously iterate based on:
Data + insight
5. Pricing & Value Communication
Help position products in a way that:
Justifies premium pricing (where applicable)
Reduces price resistance
Build narratives around:
Value vs cost
Outcomes vs features
Ensure products are not:
Commoditized
Compared incorrectly within the category
6. Go-To-Market & Campaign Execution
Plan and execute:
Product launches
Campaign strategies
Content rollouts
Collaborate with:
Performance marketing
Product team
Medical / nutrition experts
7. Data Analysis & Learning Systems
Analyze campaign and funnel performance
Extract:
Insights (not just metrics)
Build a system of:
Testing
Learning
Iteration
What We’re Looking For
Must-Have
2–5 years experience in:
D2C / consumer brands / healthcare / wellness
Strong understanding of:
Consumer psychology
Digital-first marketing
Ability to:
Translate insights into messaging
Work across brand and performance

Work arrangement
No