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Brand, SEO & Content Developer
Location: Hapur, Uttar Pradesh, India
Work Arrangement: On-site
Contract: Full-time
About GCRS Group
GCRS Group is a global regulatory consultancy supporting businesses across cosmetics, fragrance, personal care, food supplements, medical devices and other regulated consumer products.
Our international work requires a strong digital presence, clear communication and consistent brand positioning across multiple markets.
We are looking for a Brand, SEO & Content Developer to support the growth of the GCRS brand through content, search visibility, digital campaigns and website development.
The Role
This is a digital marketing and content role combining brand development, SEO, content creation and digital execution.
You will be responsible for developing high-quality content, improving organic search visibility, supporting website growth and ensuring that GCRS communicates its expertise consistently across digital channels.
You will work closely with business development, regulatory experts, technology and leadership teams to understand subject matter and convert complex information into clear and engaging content.
Key Responsibilities
Develop and execute content strategies
Create website pages, blogs, articles and thought-leadership content
Conduct keyword research and SEO planning
Optimize existing website content
Develop on-page and basic technical SEO strategies
Monitor organic search performance
Knowledge of SEO, AEO and GEO
Use of Generative engine optimization like ChatGPT etc.
Conduct competitor and market research
Develop content calendars
Support LinkedIn and other digital communication
Maintain consistent brand messaging
Develop marketing campaigns and landing-page content
Work with website developers to implement content
Improve website structure and internal linking
Monitor website analytics and SEO performance
Prepare content-performance reports
Identify opportunities for organic traffic growth
Coordinate with subject-matter experts for technical content
Edit and proofread content
Support newsletters and email campaigns
Develop case studies, service pages and corporate content
Ensure content is accurate, professional and aligned with GCRS positioning
Support international and market-specific content requirements
What We Are Looking For
We are looking for someone who combines strong writing ability with an understanding of SEO, digital marketing and brand development.
You should be able to take a complex subject and turn it into clear, useful and engaging content.
You should also be commercially aware and understand that content needs to support visibility, credibility, lead generation and business growth.
Essential Experience and Skills
Experience in content marketing, SEO, digital marketing, brand or a related role
Strong written English
Excellent research and editing skills
Understanding of SEO principles
Experience with keyword research
Understanding of on-page SEO
Experience creating website content
Understanding of content strategy
Knowledge of Google Analytics and Search Console
Strong attention to detail
Ability to understand complex subject matter
Strong communication skills
Ability to manage multiple content projects
Understanding of brand consistency
Desirable Experience
Experience in B2B marketing and business-to-business lead generation.
A professional background in consultancy or professional services.
Exposure to international markets and global marketing activities.
Knowledge of cosmetics, beauty, personal care, wellness or other regulated industries.
Familiarity with WordPress or other content management systems (CMS).
Working knowledge of SEMrush, Ahrefs or similar SEO tools.
Experience developing and managing LinkedIn marketing campaigns.
Basic knowledge of HTML and CSS for digital content and website updates.
Familiarity with AI-assisted content creation and marketing tools.
Experience developing thought leadership content, including industry articles, insights and professional publications.
What Success Will Look Like
Within your first six months, you will have:
Established a structured content calendar
Improved the consistency of GCRS brand communication
Identified and targeted valuable SEO opportunities
Improved website content and organic visibility
Developed high-quality thought-leadership content
Established regular content-performance reporting
Supported lead-generation and digital marketing objectives
Built stronger coordination between subject-matter experts and marketing
Why Join Us?
You will have the opportunity to work with an international brand operating across multiple markets and in specialist regulatory sectors.
Important: This is a fully on-site role based at the GCRS office in Hapur, Uttar Pradesh. Candidates must be willing to work from the Hapur office five days a week.
To apply, please submit your CV through LinkedIn with a short covering note explaining your relevant experience and, where possible, examples of your previous content or SEO work.
Work arrangement
No
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