Marketing Specialist

Marketing Specialist – Travel Agency Experience Required
Location: Cairo, Egypt | Full-Time, Remote
Company Description
Pera Travel is an international travel agency focused on creating personalized and memorable travel experiences. We specialize in carefully designed holiday packages, international destinations, hotels, flights, tours, transfers, and tailor-made itineraries.
We are looking for a creative and commercially minded Marketing Specialist based in Cairo to join our marketing team remotely and actively contribute to the growth of Pera Travel.
Role Description
This is not simply a social media or content creation position. We are looking for someone who already understands the travel agency industry and can bring new ideas, destinations, packages, campaigns, and opportunities to the business.
The Marketing Specialist will work closely with our marketing, sales, and operations teams to identify what customers are looking for, develop attractive travel concepts, and create campaigns designed to generate genuine enquiries and bookings.
Key responsibilities include:
Researching and suggesting new destinations, travel trends, seasonal opportunities, and package ideas
Developing creative marketing concepts specifically for a travel agency audience
Working with the team to identify destinations and packages with strong sales potential
Planning campaigns around seasons such as summer, winter, Christmas, New Year, Eid, school holidays, honeymoons, and other travel periods
Creating marketing strategies for Instagram, Facebook, TikTok, Meta advertising, WhatsApp, and other relevant channels
Suggesting fresh content ideas, promotions, offers, and campaigns to keep Pera Travel competitive
Monitoring competitors and identifying opportunities within the UAE, GCC, Egyptian, and international travel markets
Understanding customer travel behaviour and using insights to recommend new products and marketing approaches
Working with the sales team to turn marketing campaigns into qualified enquiries and bookings
Reviewing campaign performance, leads, engagement, and conversions and recommending improvements
Supporting the development and positioning of the Pera Travel brand
Bringing new ideas to the business rather than simply executing existing instructions
Qualifications
Previous travel agency experience is mandatory.
Candidates must have previously worked in marketing for a travel agency, tour operator, DMC, or similar travel business and should already understand how holiday packages, destinations, seasonal campaigns, travel offers, and customer booking behaviour are marketed.
The ideal candidate should have strong knowledge of digital marketing and social media, excellent creative and communication skills, and the ability to combine creativity with a commercial understanding of what actually generates travel enquiries and bookings.
Experience with Meta Ads, social media marketing, content planning, campaign analysis, and travel-market research is highly desirable.
Candidates must be based in Cairo, Egypt, and able to work effectively as part of our team remotely.
Important Application Requirement
Please apply only if you have previous professional marketing experience within the travel agency/tourism industry.
General marketing experience without direct travel agency experience will not be considered. We are specifically looking for someone who understands the travel business and can actively contribute new destinations, new package concepts, new campaigns, and new ideas for the growth of Pera Travel.

Work arrangement
No