Marketing Ops Specialist - Contract (Fractional)

About Engrow
Engrow is a B2B marketing consulting company that helps SaaS and IT Services businesses grow using Account-Based Marketing (ABM) and Demand Generation strategies. We work closely with founders, sales leaders, and marketing teams to design and execute GTM strategies that accelerate acquisition, pipeline velocity, retention, and expansion.
About the role
You'll be the execution engine behind live client campaigns, turning strategy into running outbound programs. This isn't a "post and hope" role: you'll own the research-to-launch pipeline, work directly on client accounts, and be trusted to move fast with minimal oversight. High ownership, real impact, and a front-row seat to how modern B2B GTM actually works.
The engagement
Contract / fractional, not full-time
Project-based, tied to specific client contracts (renewable as engagements continue)
Can be done alongside a current full-time role
You manage your own hours, but stay available for client calls when needed
What you'll do
Research - Study markets, industries, and target companies to understand the ICP, competitive landscape, and where the real opportunities sit
Build target-account lists - Use intent signals (hiring, funding, tech stack, engagement, and more) to identify accounts worth pursuing
Map buying committees - Identify the right personas across the buying committee and build accurate, verified contact lists
Run multichannel outbound - Set up, launch, and manage campaigns across email, LinkedIn, and other channels end-to-end
Support campaign messaging - Work with provided messaging frameworks and use AI to adapt and refine sequences for each campaign
Report weekly - Share clear, consistent updates on campaign progress and performance
Use AI throughout - Apply AI tools across research, list-building, copy, and ops wherever they make the work faster and sharper
Must-haves
1–2 years in marketing ops. Freshers keen to build a career in marketing ops are welcome too
Hands-on with outbound/GTM tools: Smartlead or Instantly, HeyReach, Warmly, Apollo, Clay (or fast to learn, a real willingness to ramp quickly is non-negotiable)
Must be able to use AI across marketing workflows
Clean data discipline (verification, dedupe, enrichment)
Strong written English and clear client communication
Self-directed — reliable without hand-holding
What success looks like
Campaigns go live within days of the brief, not weeks
Lists are clean, verified, and error-free before launch
You flag blockers early instead of going quiet
Clients treat you as a dependable extension of their team

Work arrangement
No