Performance Marketing Executive

Experience: 2+ years
Role Overvi
e
Responsible for planning, executing, monitoring, and optimizing performance marke
t
ig
campaigns across Google Ads and Meta Ads to drive leads, conversions, and
bu
sinss
groth.
Key Res
pon
sibilties
● Plan and execute Google Ads, Meta Ads and LinkedIn Ad
s
campigns.
● Manage campaign budgets, targeting, bidding,
and
optimiation.
● Monitor key performance metrics such as CPL, CPA, ROAS, CTR
,
and
coversio
rates.
● Analyze campaign performance and identify opportunit
ie
s for imrovement.
● Set up and manage conversion tracking using Googl
e T
ag Manager GTM), Meta
Pixel, Conversions API (CAPI), Google Ads conver
s
ion trackin, and other
re
levant trackig solutions.
● Implement and optimize Enhanced Conversions an
d
other advancd measurement
solutions to improve t
rac
king accuracy ad attribution.
● Troubleshoot tracking and conversion measurement
issues and ensue accurate dat
a
flow across adverising platforms.
● Prepare regular performance reports and p
r
ovide action
a
ble ampaign insigts.
Requirements
● 2+ years of hands-o
n
experience in Googe Ads and Meta Ads.
● Strong understanding of perform
anc
e marketing and lead-eneration campaigns.
● Hands-on experience with
G
TM, Meta Pixel, CAPI,Google Ad
s c
onversion
tracking, an Enhanced Conversions
.
● Good analytical andproblem-solving skills.
● Experie
nce
with campaign tracking, nalytics, and reporting.
● Ability to ma<
/strong>nage multiple campaigns an

Work arrangement
No