General Marketing Coordinator (F&B, CPG/FMCG, Health & Wellness, hoặc E-Commerce)

Job Description
Our Partners is a dynamic private holding and investment company focused on building, scaling, and managing a high-growth portfolio of businesses. Founded by a serial entrepreneur with a track record of scaling regional enterprises, our current portfolio spans consumer brands, trade distribution, and health & wellness—including a premium wine distribution business and an exclusive low-carb health products distribution venture, alongside other private and public investments. We operate at "the speed of thought"—fast-paced, creative, outcome-driven, and constantly evolving.
Role Overview
We are seeking an energetic, highly adaptable, and self-motivated Marketing Coordinator to lead and execute marketing initiatives across our growing portfolio of brands. In this role, you will be the tactical engine behind our brand presence, handling everything from content creation and digital campaigns to trade marketing and e-commerce growth. If you thrive in an entrepreneurial environment, love juggling diverse consumer categories (from boutique wines to health food), and enjoy turning creative ideas into profitable execution, this is the role for you.
Key Responsibilities
Multi-Brand Campaign Execution & Strategy
Coordinate and execute multi-channel marketing campaigns across the portfolio (e.g., wine distribution, low-carb food brands).
Develop marketing calendars that align with trade seasons, product launches, retail promotions, and peak consumer periods.
Tailor marketing strategies to suit distinct target audiences—from B2B trade buyers (restaurants, retailers, bottle shops) to direct-to-consumer (D2C) wellness enthusiasts.
Content Creation, Social Media & Community Management
Own the social media channels (Instagram, Facebook, LinkedIn, TikTok, Email) across all portfolio brands.
Produce high-quality digital assets (copy, graphics, short-form video/reels, product imagery).
Engage with online communities, influencers, and brand advocates to build authentic brand loyalty.
E-Commerce & Digital Marketing
Maintain and update brand websites and e-commerce storefronts (product listings, banners, promotional pop-ups).
Manage email marketing campaigns (EDMs, newsletters, automated flows) for customer retention and direct sales.
Assist in coordinating paid ads (Meta, Google Ads) and performance tracking with external agency partners or internal teams.
Trade & Retail Marketing Support
Create compelling sales collateral, pitch decks, sell sheets, and catalog materials for wholesale distribution and retail pitch meetings.
Coordinate POS (Point of Sale) materials, event marketing, tastings, and trade show activations.
Analytics & Performance Tracking
Monitor, measure, and report on campaign KPIs across digital channels.
Gather consumer insights and market feedback to continually refine messaging and campaign effectiveness.
Qualifications & Requirements
Experience: 2+ years of marketing experience, ideally within Food & Beverage, CPG/FMCG, Health & Wellness, Wine/Spirits, or E-Commerce.
Versatility: Comfortable managing multiple distinct brand identities and shifting context quickly.
Content Skills: Strong copywriting ability with a knack for tailoring tone of voice. Experience with basic graphic design (Canva, Photoshop, or Illustrator) and short-form video editing (CapCut/Reels) is essential.
Digital Literacy: Familiarity with Shopify/WooCommerce, email platforms (Klaviyo/Mailchimp), Meta Business Suite, and Google Workspace.
Mindset: Entrepreneurial, proactive, resilient, and resourceful. Able to thrive in a high-velocity environment alongside a visionary, fast-moving founder.
Passion: A genuine interest in lifestyle industries—wine, health, fitness, and consumer brands is a huge plus.
What We Offer
Attractive salary from 20 - 25 million VND
High Impact & Ownership: Direct involvement in building and turning around real-world businesses with measurable results.
Direct Access to Leadership: Work side-by-side with an experienced serial founder and learn the inner workings of brand scaling and investment management.
Diverse Experience: Broad exposure across multiple industries (Wine, Health/Wellness, E-Commerce, Distribution).
Flexibility & Growth: A flexible, outcome-focused working culture with strong potential for career advancement as the portfolio expands.

Work arrangement
No