E-commerce & PR Operations Manager

E-commerce & PR Operations Manager
Remote | Full-Time | Buenos Aires, Argentina | US Eastern Time Overlap Required
About PARISA WANG
PARISA WANG is a New York-based premium handbag brand known for timeless design, thoughtful functionality and refined craftsmanship. We are a fast-growing direct-to-consumer fashion brand serving customers globally.
The Role
We are looking for a proactive, commercially minded operator to coordinate four critical areas:
Creator growth execution
E-commerce execution
Launch and commercial readiness
Cross-functional accountability
Your mission is to turn strategy into coordinated execution—ensuring campaigns, launches, partnerships and e-commerce priorities move forward accurately and on time.
The ultimate goals are to increase execution speed, improve operating efficiency, support revenue growth and reduce Founder follow-up.
This is not an executive-assistant, reporting-only or traditional PR role. You will be expected to identify missing steps, follow up before deadlines are missed and independently close the loop.
Key Responsibilities1. PR & Creator Growth — 30%
Research brand-aligned editors, stylists, creators, publications and affiliate partners
Evaluate creators based on brand fit, engagement, visibility and commercial potential
Manage outreach, follow-ups, gifting, shipments, publishing dates, codes and deliverables
Maintain an accurate PR and creator pipeline with clear status and next actions
Track performance and recommend which partnerships to repeat, renegotiate, pause or discontinue
Support editorial features, gift guides, product placements and creator collaborations
2. E-commerce Execution — 30%
Maintain the e-commerce and commercial calendar
Coordinate product launches, promotions, site updates and revenue-driving initiatives
Ensure product details, pricing, inventory, imagery, collections and merchandising are ready
Coordinate website, CRM, creative, inventory and customer-experience requirements
QA landing pages, product information, links, promotion codes and exclusions
Identify and escalate anything that could delay execution, reduce conversion or affect the customer experience
3. Launch & Commercial Readiness — 25%
Every product launch, promotion and event should be managed as a coordinated commercial launch.
Own and maintain the master launch timeline
Translate initiatives into tasks, owners, deadlines and dependencies
Connect product, inventory, creative, website, CRM, PR, creator and CS timelines
Run readiness checks before launches
Flag missing assets, delayed approvals, inventory risks and unclear ownership early
Resolve routine blockers and escalate critical issues with a recommended solution
Monitor launch execution and document improvements afterward
4. Operating Cadence & Accountability — 15%
Translate weekly priorities into clear actions, owners and deadlines
Follow up across teams before deliverables become overdue
Maintain accurate trackers and centralized resources in Feishu/Lark
Surface cross-functional risks and dependencies early
Provide concise weekly updates covering progress, delays, risks and next actions
Escalate only decisions that genuinely require Founder approval
Improve recurring workflows and keep operating procedures current
Updates should be action-oriented and understandable within five minutes—not duplicate existing departmental or AI reports.
What Success Looks LikeFirst 30 Days
PR and creator pipelines are clean, prioritized and actively moving
The commercial calendar and launch timeline are accurate
Key workflows across e-commerce, CRM, creative, inventory, PR and CS are understood
Weekly execution and follow-up cadences are established
First 90 Days
PR and creator outreach runs consistently
E-commerce initiatives are coordinated accurately and on time
Launch risks are identified before deadlines are affected
Cross-functional follow-up happens without Founder intervention
The Founder spends materially less time asking for updates or chasing deliverables
Performance Measures
On-time and fully ready launches
Completion of critical actions by deadline
Reduction in missed dependencies and last-minute issues
Reduction in Founder follow-up
PR and creator pipeline movement
Creator and affiliate results where measurable
Accuracy and usefulness of operating trackers
Speed and quality of risk escalation
What We’re Looking For
3–5 years of relevant experience in e-commerce operations, marketing operations, PR, creator partnerships or project management
Experience with a fashion, accessories, beauty, consumer-products or DTC brand
Hands-on understanding of Shopify and digital-commerce workflows
Experience coordinating launches, promotions or marketing campaigns
Experience with PR outreach, creators, affiliates or media relations
Excellent written and spoken English
Strong project-management, communication and follow-through skills
Commercial judgment and an understanding of how execution affects revenue
Ability to work independently across multiple teams and deadlines
Availability for substantial overlap with US Eastern Time
Experience with Shopify, ShopMy, Feishu/Lark is preferred.
Who Will Thrive Here
You do not wait to be reminded. You anticipate what is needed, follow up early and close the loop.
You can manage details while understanding the larger commercial objective. You know that a launch is not ready until the website, inventory, creative, CRM, PR and customer-experience requirements are aligned.
You communicate clearly, improve systems and raise problems with a proposed solution—not merely a status update.
Career Growth
This position offers hands-on exposure to e-commerce, creator growth, PR operations and commercial launch management. Strong performance may lead to broader ownership as an E-commerce & Growth Operations Lead.

Work arrangement
No