Growth & Marketing Lead

Growth & Marketing Lead
Location: India
Experience: 1-4 years
Type: Full time
We're hiring a marketer who thinks differently.
Our client, a fast-growing travel tech company, is redefining how consumers plan and book travel in India. We're looking for a sharp, creative and entrepreneurial marketer to take their brand to the next level.
This isn't a role for someone who wants to manage content calendars or run predefined campaigns. We want someone who asks "what can we do that nobody else is doing" and tests the idea by evening.
Someone who knows great marketing isn't about impressions. It's about curiosity, attention, downloads, and a brand people remember.
If growth and marketing is your passion, if you dream about it, if you're always chasing something new, creative, and innovative, we want to hear from you.
What you'll do
Own consumer growth and marketing strategy across digital and offline channels
Build unconventional campaigns that make people stop, notice, and talk
Run growth experiments across social, performance, influencers, referrals, partnerships, and emerging channels
Turn product capabilities into stories and experiences people want to share
Own content across Instagram, LinkedIn, YouTube, and other key platforms
Build campaigns around key consumer moments: travel, festivals, events, and everyday journeys
Move fast: experiment, measure, learn, iterate
Track acquisition, engagement, conversion, and retention, and optimize continuously
Spot emerging trends and platforms before they go mainstream
Help build a brand people love, not just another app
What we're looking for
1–4 years of strong growth or marketing experience, ideally in consumer tech, travel, mobility, fintech, or e-commerce
A track record of campaigns that delivered measurable results
Sharp instincts for what captures attention
A genuine growth mindset: you'd rather test and learn than wait for the perfect plan
Strong grip on digital marketing, content, influencers, and performance channels
Comfort with data and using it to make decisions
Excellent storytelling and communication skills
High ownership, energy, and bias toward action
You'll stand out if...
You've built a campaign that went unexpectedly viral or drove real organic traction
You've grown a consumer brand, community, or product from an early stage
You can show a portfolio of campaigns or growth experiments
You experiment with AI and new tools to build better marketing
You have strong opinions on what makes great marketing, and the guts to test them
You're the kind of person who screenshots a great ad on the street and thinks "how do we do this better"
You can turn a ₹10,000 experiment into an idea worth ₹10 lakh
What success looks like
In your first 3 to 6 months: build awareness, drive downloads, create engagement, build advocacy, accelerate growth. You'll have real ownership over how this brand goes to market in India.
Why this role
No layers of approval, no predefined playbooks. You'll shape the brand, the growth engine, and the consumer experience from an early stage.
How to apply
Forget the standard resume drop. Tell us a story instead.
Share a campaign or growth idea you've worked on, big or small. Walk us through what you set out to do, what actually happened, and the outcome. Then tell us about a challenge that came up along the way and how you solved it. We want to see how you think, not just what you've done.
Along with your CV, send us this story and a portfolio or examples if you have them at career@northstar-identity.com with subject Growth & Marketing Lead - <Your Name>.

Work arrangement
No