Marketing Manager

Location Mumbai (HQ)
Reporting To Founders
Type Full-time
To apply, send your resume to noella.s@maiz.in
About the Role
Maiz is looking for a Marketing Manager to own end-to-end brand strategy, creative direction, and campaign
execution across our outlets and digital presence. This role is critical to shaping how Maiz shows up to the
world — from packaging and social content to launches and on-ground experiences — while maintaining a consistent, distinctive brand identity as we scale.
Key Responsibilities
• Own the Maiz brand voice, visual identity, and tone across digital, outlet, and experiential touchpoints
• Conceive and lead campaigns — new launches, seasonal moments, collaborations, brand partnerships
• Brief and manage designers, photographers, videographers, and external agencies/freelancers
• Translate brand strategy into content calendars, social storytelling, and on-ground activations
• Partner directly with founders on brand positioning, naming, and creative direction for new products,
menus, or outlets
• Plan and execute brand experiences — pop-ups, tastings, collabs, event partnerships
• Track food culture, design trends, and competitor brands to keep Maiz feeling current and distinct
• Manage budgets and timelines for brand projects without compromising creative quality
• Maintain brand consistency across all outlets and touchpoints as Maiz scales pan-India
Good to Have
• 4–7 years of experience in brand management, brand marketing, or as an Account/Brand lead at a
creative or advertising agency
• Prior experience with a food, F&B, QSR, or hospitality brand
• A genuine creative sensibility — an eye for good design, copy, and ideas, and the ability to articulate
why they work
• Proven track record of taking campaigns from concept to execution, not just strategy decks
• Comfortable briefing and directing creative talent (design, photo/video, copy)
• Scrappy, hands-on energy — happy to be on-site at a shoot or outlet activation

Work arrangement
No