Growth Marketing Lead- D2C

About the Company
We run growth for a portfolio of fast-growing D2C brands — skincare, beauty, apparel, lifestyle, wellness, food. Multiple Growth Leads, each owning several brands.
About the Role
The problem we're hiring for is a structural leak in how learning and innovation spread across our portfolio. You are not another Growth Lead. You take the highest-value growth thinking emerging from the Founder, from individual Growth Leads, and from individual accounts — and you inject it across the organisation so that the Founder's best thinking stops depending on the Founder being personally present in every account.
Responsibilities
The mandate:
You are not another Growth Lead. You take the highest-value growth thinking emerging from the Founder, from individual Growth Leads, and from individual accounts — and you inject it across the organisation.
Two responsibilities:
1) Transfer learning across the portfolio
When something works, you establish what worked, why, whether it's replicable, which brands it applies to, how it needs adapting, who implements it, whether they actually did, and what it produced.
When something breaks in one account, you find out whether it's forming elsewhere.
Individual problem → repeated pattern → systemic solution.
2) Operationalise the Founder's innovation
The Founder develops new frameworks by applying them to a specific brand.
You learn that thinking deeply enough to take it beyond that brand — extract the principle, convert it into a repeatable system, document it, train Growth Leads on it, drive adoption, measure impact.
Founder insight → framework → playbook → training → implementation → measurement.
What you'll own
The growth operating system — frameworks, audit processes, diagnosis methods, experimentation structures, prioritisation systems, playbooks, SOPs
Cross-portfolio knowledge transfer — winning strategies worth replicating, failed experiments worth not repeating, bottlenecks showing up in more than one place
Growth Lead enablement — making the people executing significantly better at diagnosing, prioritising and thinking strategically
The question you'll ask constantly: if we solved this once, why is anyone solving it from scratch again?
AI is core to this role
Not a productivity tool — part of the operating system.
We expect aggressive, sophisticated use of AI for pattern-finding across accounts, summarising learnings, building playbooks, generating hypotheses, analysing performance data, and building internal tools and workflows.
We want someone who actively experiments with new tooling and finds leverage the rest of the team hasn't.
How you'll be measured
Speed of transfer of successful strategies.
Reduction in duplicated mistakes.
Number of Founder-led innovations actually operationalised and adopted.
Adoption and quality of growth frameworks.
AI workflows shipped and the manual work they removed.
Systemic problems identified and solved.
Not the growth of one portfolio — the growth capability of the company.
Qualifications
5+ years in D2C growth, performance marketing, or growth consulting
Experience across multiple brands, not one
Required Skills
Working fluency across the D2C stack: Meta, Google, influencer, email, WhatsApp, CRO, retention, funnel analytics, AOV/LTV, CAC/ROAS/MER, unit economics, forecasting, P&L fundamentals
Systems thinking — you see one event and ask whether it's a pattern
Exceptional at learning something complex and teaching it simply
Able to challenge people constructively and drive adoption without hierarchy
You should be able to move between a client account, a spreadsheet, a strategy session with the Founder, an AI workflow, and a company-wide operating framework.
Pay range and compensation package
Compensation ₹15–25 LPA + bonus.
How to Apply
Send your resume plus a short note answering:
"Tell us about something you figured out that other people then started doing. What was the decision, and how did you get it adopted?"
Email: tamanna.d@porcellia.com, talent@porcellia.com, riteshdritelin@porcellia.com,
Applications without the note won't be considered
Equal Opportunity Statement
We welcome applications from all qualified candidates. Applications will be evaluated solely on merit and role fit.

Work arrangement
No