performance marketing intern

Company: Yellow Octo LLP
Location: Sector-3, Noida
Work Mode: Work From Office / Hybrid
Working Days: Monday – Friday
Working Hours: 10:00 AM – 4:00 PM
Stipend: Up to ₹15,000 per month
Duration: 3–6 Months
Experience: Prior experience in Performance Marketing / Paid Ads required
About the Role
We are looking for a Performance Marketing Intern who has prior hands-on experience in digital advertising and paid marketing campaigns. The candidate should have a basic understanding of campaign setup, optimization, audience targeting, lead generation, and performance analysis.
Key Responsibilities
Assist in planning, creating, and managing paid advertising campaigns.
Work on Meta Ads (Facebook & Instagram) and Google Ads.
Monitor campaign performance, budgets, CPC, CTR, CPL, conversions, and ROAS.
Conduct audience research and create relevant targeting strategies.
Assist with lead-generation and conversion-focused campaigns.
Perform A/B testing of ad creatives, copies, audiences, and landing pages.
Track and analyze campaign performance and prepare regular reports.
Identify opportunities to improve campaign performance and reduce acquisition costs.
Coordinate with the content and creative teams for ad copies and creatives.
Stay updated with current performance marketing trends and platform changes.
Requirements
Prior internship, freelance, project, or professional experience in performance marketing is required.
Hands-on exposure to Meta Ads Manager and/or Google Ads.
Basic understanding of performance marketing metrics such as CPC, CPM, CTR, CPL, CPA, Conversion Rate, and ROAS.
Understanding of lead-generation funnels and audience targeting.
Basic knowledge of Google Analytics (GA4), Google Tag Manager, or tracking tools will be an advantage.
Good analytical and problem-solving skills.
Ability to work with campaign data and prepare performance reports.
Good communication and coordination skills.
What We Offer
Stipend of up to ₹15,000/month, depending on experience and skills.
Hands-on exposure to live performance marketing campaigns.
Opportunity to work across multiple digital marketing channels.
Practical learning in campaign optimization, analytics, and lead generation.
PPO opportunity based on performance.
Note: Candidates without any prior exposure to paid advertising or performance marketing may not be suitable for this position.

Work arrangement
No