Head marketing, SEM, SEO and AI Visibility

Company Description Helpee Elder Care (Helpee) is India’s most trusted provider of elder care, patient care, and companionship services at home and in hospitals. The organization connects families with qualified caregivers and nurses, with a strong focus on compassionate, personalized support for older adults and patients. Helpee currently operates in major cities including Ahmedabad, Bangalore, Bhubaneswar, Chennai, Delhi, Hyderabad, Mumbai, and Pune. The care team is easily accessible via phone, WhatsApp, and the company website, ensuring responsive service tailored to each individual’s needs.
Role Description The Head of Marketing, SEM, SEO, and AI Visibility will lead Helpee’s overall marketing strategy and execution to strengthen brand awareness and customer acquisition. This is a full-time, on-site role based in Bengaluru. Day-to-day responsibilities include developing and implementing integrated marketing plans, overseeing search engine marketing and search engine optimization initiatives, and driving AI-powered visibility and performance across digital channels. The role involves conducting market research, managing campaigns, collaborating with sales and operations teams to align marketing efforts with business goals, and tracking performance metrics to optimize campaigns. The Head of Marketing will also manage public relations activities, lead a small marketing team or agency partners, and ensure consistent, ethical, and elder-centric messaging across all platforms.
Pay: 6 lpa to 12 lpa
Qualifications
Strong skills in Market Planning and Marketing Management, with experience designing and executing multi-channel marketing strategies.
Proficiency in Market Research, including customer insights, competitive analysis, and data-driven decision-making.
Experience collaborating with Sales teams to align marketing initiatives with lead generation, conversion, and revenue goals.
Public Relations skills, including media outreach, reputation management, and brand communication.
Demonstrated expertise in SEM (paid search), SEO (organic search), and digital performance marketing.
Experience leveraging AI tools and analytics platforms to enhance online visibility, targeting, and campaign optimization.
Excellent written and verbal communication skills, with the ability to adapt messaging for diverse audiences.
Proven leadership experience managing teams or external agencies in a fast-paced environment.
Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Experience in healthcare, elder care, or service-based industries is an advantage, along with a strong customer-centric mindset.

Work arrangement
No