Digital Marketing Manager

We’re looking for a Digital Marketing Manager who understands that marketing is not about activity—it’s about outcomes.
This role is about owning growth across channels, making data-backed decisions, and continuously optimizing what works (while quickly cutting what doesn’t).
Key Responsibilities
Plan and execute digital marketing strategies across paid, organic, and owned channels
Manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
Drive SEO, content, and inbound marketing initiatives
Track and optimize campaigns based on key metrics (CAC, ROI, conversions, CTR, etc.)
Manage website performance, landing pages, and conversion funnels
Collaborate with design, content, and product teams for campaign execution
Analyze user behavior and continuously improve engagement and conversion rates
Manage budgets and allocate spends effectively across channels
What We’re Looking For
Strong experience in performance marketing and digital growth strategies
Hands-on experience with ad platforms (Google, Meta, LinkedIn)
Good understanding of SEO, content marketing, and analytics tools
Ability to interpret data and make quick, effective decisions
Strong ownership mindset with a focus on measurable outcomes
Clear communication and cross-functional collaboration skills
Good to Have
Experience with marketing automation tools (HubSpot, WebEngage, etc.)
Familiarity with A/B testing and CRO (conversion rate optimization)
Exposure to B2B or B2C marketing (depending on business)
Basic understanding of branding and positioning
What Makes This Role Critical
You directly impact lead generation and revenue growth
You control how efficiently marketing budgets translate into results
You shape the company’s digital presence and customer acquisition strategy
Success in This Role Looks Like
Consistent growth in qualified leads and conversions
Improved ROI across marketing channels
Strong alignment between marketing efforts and business goals
Scalable campaigns—not one-time wins

Work arrangement
No