Business & Monetization Analyst

About us
ShowHeroes is a global leader in CTV and digital video advertising solutions. Through premium publisher partnerships, advanced contextual targeting technology, and innovative creative formats, the company helps brands and publishers build meaningful audience connections across all screens.
Powered by its SemanticHero AI platform, ShowHeroes delivers highly relevant, privacy-conscious advertising, and video solutions at scale. Founded in 2016 and headquartered in Berlin, the company operates internationally across Europe, Latin America, and Asia.
This is a business role that runs on data, not a data role that reports to the business. You own two commercial questions: why margin moved, and which configuration makes the most money.
Revenue and margin shift every month, across markets, business units, publishers and demand partners. You work out what drove it, size it in euros, and take a recommendation to the people who can act on it. You will spend as much time with Yield, Trading and Finance as you spend on the data.
To be clear about what this is not. It is not a reporting or dashboard role: building views matters far less than reading them. It is not a requirements gathering or process documentation role: there are no BRDs here. What we need is commercial judgement backed by numbers. You report to the VP of Yield & BI.
What You'll Do
Margin & Revenue Root Cause (core focus)
Explain why revenue and margin moved, by market, business unit, publisher, demand partner and product.
Separate volume, price, mix and cost effects. Leave no variance unexplained.
Size the impact in euros, and tell the business what to do about it.
Own the recurring margin review with Stakeholders, and the story that goes with the numbers.
Monetization & Commercial Analysis
Analyze publisher, placement and bidder configuration data against revenue and margin outcomes.
Judge which partners, parameters and settings earn their place, and which only add cost.
Build the yield case for a change: expected uplift, what it costs, and what could go wrong.
Find inventory that earns less than it should, and prioritize where the return is largest.
Business Partnering
Turn analysis into recommendations that Yield, Commercial and Business actually act on.
Present to senior stakeholders in plain business language, and defend the conclusion when challenged.
Push back when the numbers do not support what someone wants to do.
Experiments & Validation
Design A/B and yield tests with clear baselines and success criteria agreed up front.
Verify uplift after launch, and say so plainly when a test does nothing.
What We're Looking For
Must have
3 to 5 years as a Business Analyst, working on revenue and product questions.
Commercial judgement: you think in margin and unit economics, not only in metrics.
Proven root cause analysis: variance in, driver out.
Comfortable owning a recommendation in front of senior stakeholders, and defending it.
Strong SQL, enough to get your own data without waiting for anyone.
Hands on with Looker Studio: data sources, blends and calculated fields.
Well versed with AI tools in daily work.
Nice to have
AdTech, digital advertising, marketplaces, e-commerce or gaming.
Exposure to P&L, pricing or unit economics work.
A/B testing and experiment design.
BigQuery, Power BI or Tableau. Python for analysis.
Programmatic basics: auctions, floors, fill rate, eCPM, revenue share.
What's In It for You
A technology and media company with numerous branches worldwide (e.g. Paris, New York, São Paulo, Milan and Berlin)
Flexible workplace and working hours
A friendly and inclusive culture with equal opportunities for everyone
A place to grow and take initiative
Team events, winter parties, and more to celebrate our successes together
People at ShowHeroes
At ShowHeroes, we are committed to fair and objective decision-making across all stages of the employee lifecycle. This includes recruitment, hiring, promotion, and compensation processes.
We evaluate candidates and employees based on qualifications, performance, and alignment with our company values, regardless of gender, age, origin, religion, or disability.

Work arrangement
No