Search Ads Executive - US Travel Process

Job Summary
Assistara Global Services Ltd. is hiring an experienced PPC / Performance Marketing Specialist with hands-on experience in US lead generation through paid advertising.
The ideal candidate should have strong expertise in Google Ads, PPC campaign management, lead generation and campaign optimization. Experience in the International Travel / Travel & Tourism industry will be highly preferred.
Key Responsibilities
Plan, launch and manage PPC campaigns targeting the US market
Generate high-quality leads through Google Ads, Bing Ads and other paid platforms
Conduct keyword research, competitor analysis and search-term analysis
Optimize campaigns, bids, keywords, budgets and targeting
Create and optimize ad copies and landing pages
Monitor CPL, CPA, CTR, conversion rate, ROAS and ROI
Identify negative keywords and improve lead quality
Analyze lead-to-sale conversion and optimize campaigns accordingly
Work closely with the Travel Sales team to improve lead conversion
Manage PPC budgets and prepare campaign performance reports
Requirement
4+ years of hands-on PPC / Performance Marketing experience
Proven experience in paid lead generation
Mandatory experience targeting the US market
Strong hands-on experience with Google Ads
Knowledge of keyword research, bidding, conversion tracking and campaign optimization
Experience with GA4, Google Tag Manager and conversion tracking
Strong understanding of CPL, CPA, CPC, CTR, ROAS and ROI
Strong analytical and data-driven approach
Preferred Candidates
✈️ International Travel / Travel & Tourism PPC experience
✈️ Flights / Hotels / Car Rentals / Cruises / Travel Bookings
🇺🇸 Experience generating leads specifically for US customers
Important: Hands-on PPC lead-generation experience is mandatory. This is a performance marketing / lead-generation role, not a general social media or SEO position.

Work arrangement
No