CRM Operations Manager

### This is a Fully Remote Job ###
About Our Client:
The organization operates in the health and wellness technology space, focusing on helping users improve their health through better eating habits. It provides tools, resources, and support designed to help individuals reach their health goals. The company addresses the challenge of maintaining healthy lifestyles by delivering digital solutions that enable personalized health tracking and engagement.
About the Opportunity:
The CRM OPERATIONS MANAGER role is critical in strengthening the data foundation and operational processes behind lifecycle marketing programs. This position enables the marketing team to work more efficiently by building scalable systems, unlocking personalization opportunities, and collaborating with the Ads team to execute campaigns. The manager ensures the effective use of key marketing platforms and data infrastructure to deliver relevant user experiences and accelerate team productivity.
Responsibilities:
• Serve as the expert on the Braze platform to optimize segmentation, personalization, and experimentation
• Document CRM processes, naming conventions, and governance standards to maintain data quality
• Liaise with Data Engineering and MarTech teams to troubleshoot, monitor data pipelines, and validate integrations
• Identify and implement automation to streamline workflows and reduce manual tasks
• Collaborate with marketing, data, and product teams to enhance data pipelines and personalization attributes
• Manage segmentation, dynamic content, and automation within Braze to support targeted messaging
• Develop reusable templates and modular components to increase campaign efficiency
• Maintain an overview of current and upcoming marketing campaigns and canvases
• Support campaign setup, quality assurance, and testing to ensure creative and technical standards
• Assist with dynamic content and data configurations for advanced campaigns
• Execute campaigns for the Ads team across email and in-app messaging
Requirements:
• 4 to 6+ years of experience in CRM, lifecycle marketing, or marketing operations within consumer tech or subscription-based products
• Advanced knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic
• Proficiency in HTML/CSS and basic JavaScript for complex email and messaging development
• Working knowledge of SQL or similar tools to validate data for CRM operations
• Strong understanding of CRM data structures such as events, attributes, and segmentation
• Experience with AI tools in Braze and Claude to enhance efficiency
• Excellent attention to detail, process discipline, and communication skills
Pay Range and Compensation Package:
• The reasonably estimated salary for this role ranges from $100,000 to $135,000, with actual compensation based on experience and qualifications
Benefits & Perks:
• Healthcare coverage
• Parental planning including paid maternity and paternity leave
• Annual performance bonus
• 401(k) plan with matching
• Responsible Time Off policy
• Monthly wellness and technology allowances
• Volunteer days for community service
• Mentorship program
• Fertility-related support
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
No