Digital Marketing Specialist

Digital Marketing Specialist – Meta Ads
Company: Apex Consulting
Industry: Digital Marketing Agency
Employment Type: Full-time
Salary: ₹25,000–₹30,000 per month
Performance Incentive: Up to ₹10,000 per month
Joining: Immediate
Location: [Insert location / Remote / Hybrid]
About the Role
Apex Consulting is urgently hiring a results-driven Digital Marketing Specialist with proven experience running and scaling Meta Ads for D2C brands.
We need someone who understands both creative strategy and performance data. You should be comfortable managing advertising budgets, analysing campaign numbers, identifying growth opportunities, and making quick decisions to improve results.
This role is ideal for someone confident, ambitious, accountable, and determined to build a strong career in performance marketing. We value people who take ownership, enjoy solving problems, and are ready to work hard in a fast-moving agency environment.
Key Responsibilities
Plan, launch, manage, and scale Meta advertising campaigns for D2C brands.
Manage campaigns across Facebook and Instagram using Meta Ads Manager.
Develop campaign strategies based on each client’s objectives, audience, budget, and growth stage.
Monitor and improve ROAS, CAC, CPA, CTR, CPM, conversion rate, and other performance metrics.
Test audiences, creatives, offers, landing pages, campaign structures, and bidding strategies.
Identify winning campaigns and scale them without significantly reducing profitability.
Analyse underperforming campaigns and take corrective action quickly.
Work with designers and content creators to develop high-converting ad creatives.
Translate performance data into clear creative insights and recommendations.
Prepare regular reports explaining results, challenges, learnings, and next steps.
Communicate confidently with clients and internal team members.
Stay updated on Meta advertising policies, platform changes, attribution, and D2C marketing trends.
Take complete ownership of assigned accounts, budgets, deadlines, and results.
Required Experience and Skills
At least 1–3 years of hands-on experience managing Meta Ads.
Proven experience working with D2C or e-commerce brands.
Evidence of successfully scaling campaigns while maintaining profitable performance.
Strong understanding of Meta Ads Manager, Pixel, events, custom audiences, lookalike audiences, and retargeting.
Good understanding of campaign structures, attribution, budget optimisation, and creative testing.
Strong numerical and analytical ability.
Confidence in reading data and making decisions based on numbers.
Working knowledge of Shopify, Google Analytics, or similar e-commerce and analytics platforms is preferred.
Ability to manage multiple accounts and priorities in a fast-moving agency environment.
Strong ownership, communication, problem-solving, and time-management skills.
Fluency in English is an advantage, particularly for client communication.
Who We Are Looking For
You could be a strong fit if you:
Are confident in your skills and decisions.
Have actual campaign results—not only theoretical knowledge or certifications.
Understand that scaling means growing profitably, not simply spending more.
Are comfortable being accountable for campaign performance.
Learn quickly and adapt when platforms, creatives, or customer behaviour change.
Are ambitious and serious about building a career in digital marketing.
Bring energy, discipline, curiosity, and a strong work ethic.
Can work independently while collaborating effectively with a creative team.
Are ready to contribute from the beginning and grow with the agency.
Compensation
Fixed salary: ₹25,000–₹30,000 per month, depending on experience and demonstrated ability.
Monthly performance incentive: Up to ₹10,000, based on agreed performance goals.
Opportunities to manage larger accounts and grow into a senior performance marketing role.
Performance incentives may be linked to factors such as:
Achievement of agreed ROAS, CAC, or revenue targets.
Profitable campaign scaling.
Client retention and satisfaction.
Reporting quality and account ownership.
Consistency across assigned accounts.

Work arrangement
No