US Consumer Integrated Marketing Strategy

Consultant, US Consumer Integrated Marketing Strategy| I9 (Location: Round Rock)
Dell's consumer marketing strategy, plan and execution is driven across a lot of great teams — media, social, PR, site, email, Rewards, retail — each expert in their own lane. But a customer doesn't experience Dell in lanes. They see one brand, whether they're scrolling a paid ad, opening an email, or standing in front of a retail shelf.
This senior individual contributor role is the connective thread. Based in Round Rock and operating within a senior-led integrated marketing pod with strong exec visibility, you'll own the strategy and integration that ties brand building, consideration creation, and demand conversion together — and keeps customers with us in the years between PC purchases. You won't manage a team, but you will shape how we as a brand show up. And as more of the path to purchase runs through AI agents as well as people, you'll help shape how Dell wins the recommendation in both.
You will:
Own the full-funnel US campaign roadmap. Build and manage the quarterly activation roadmap across brand building, consideration creation, and demand conversion — architecting how message, vehicle, and audience align at every stage. You will decide how it all comes together. Build in both acquisition and retention tactics to grow overall buyer participation, and factor in how customers discover and choose Dell through both people and AI agents.

Work arrangement
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