Senior Manager, Lifecycle Marketing

Overview
Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs.
Key Responsibilities
Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance
Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)
Build and maintain adaptive customer journeys using marketing automation and orchestration tools
Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics
Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance
Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences.
Monitor campaign performance daily; identify optimization opportunities and implement improvements
Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics
Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies
Provide weekly performance updates and insights to leadership; flag risks and escalate issues
Required Qualifications & Experience
5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role
Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines
Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards
Experience building and optimizing customer journeys and behavioral triggers
Strong project management skills and attention to detail
Ability to mentor junior marketers and model strong execution standards
Understanding of customer psychology, behavioral analytics, and engagement best practices
For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Employment type
Full-time

Work arrangement
No