Sr Licensing Associate, Hardlines EMEA

The Opportunity:
We are seeking a Senior Associate to support the execution and growth of Mattel’s licensed Hardlines business across EMEA. The role will manage selected partners and projects, support new business development and coordinate product, commercial and marketing activity through the licensing lifecycle. This is a hands-on role for a commercially minded professional who can build strong partner relationships, maintain operational discipline and help deliver growth across a varied category portfolio.
What Your Impact Will Be:
PARTNER & BUSINESS MANAGEMENT
Manage day-to-day relationships and operational activity for assigned EMEA Hardlines partners.
Support partner business plans, forecasts, product line plans, retail calendars and marketing activity.
Coordinate regular partner meetings, track actions and monitor performance against revenue, royalty and launch objectives.
Maintain accurate partner information, commercial documentation and internal reporting.
NEW BUSINESS SUPPORT
Research category trends, whitespace opportunities and prospective licensing partners.
Support preparation of brand pitches, commercial presentations and partner proposals.
Assist with deal development, approvals, contract coordination, onboarding and renewal processes.
Contribute ideas to expand existing partnerships across products, brands and EMEA markets.
PRODUCT & ACTIVATION EXECUTION
Coordinate with Product Development, Creative, Quality, Brand, Franchise, Retail Development, Marketing, Finance and Legal to progress products and programs.
Monitor key milestones and help resolve issues to ensure products launch on time and meet Mattel standards.
Support retail and marketing activation for priority products and partnerships.
INSIGHTS & COLLABORATION
Track category, competitor, consumer and retailer developments and share relevant insights with the team.
Build productive relationships across EMEA markets and contribute to the sharing of best practices.
What We’re Looking For:
3+ years of experience in consumer products, licensing, Hardlines, sales, marketing or account coordination.
Good understanding of licensing, product development, retail and marketing processes, with strong commercial and financial awareness.
Experience managing commercial partners, forecasts, product pipelines and multiple workstreams, combined with strong project-management discipline.
Strong analytical, presentation, communication and relationship-building skills, with the ability to coordinate creative, commercial and senior stakeholders.
Creative sensitivity and interest in premium brands, culture, fashion and entertainment, with the ability to balance brand ambition and commercial realities.
Proactive, highly organized and comfortable working independently within a fast-paced, global and matrixed organization.
Proven sales negotiation experience and commercial thinking mindset
Solutions oriented with ability to ‘think outside the box’ to deliver additional revenue and opportunities
Ability to influence others; persuasive and able to present messaging impactfully
Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease

Employment type
Full-time

Work arrangement
Hybrid