Google Ads Growth Specialist

Who We Are
DigiCom is a two-time Inc. 5000 performance marketing agency based in NYC. We help D2C and e-commerce brands scale through paid media, creative, CRO, and analytics.
Every decision we make is backed by data, and our clients expect us to understand not just what happened, but why it happened and what we should do next.
The Role
We're looking for a Google Ads expert to own and scale paid search and shopping performance across multiple e-commerce clients.
This is a hands-on media buying role. You'll manage accounts directly, diagnose performance issues, identify opportunities to scale, and work closely with our Growth Managers and analytics team.
We're looking for someone who understands Google beyond campaign setup - someone who can look at Search, Shopping, Performance Max, Merchant Center, tracking, feeds, and landing pages together and identify what's actually driving performance.
What You'll Do
Manage and optimize Google Ads accounts across multiple D2C and e-commerce brands.
Own Search, Shopping, Performance Max, YouTube, Demand Gen, and remarketing campaigns.
Build campaign structures, budget allocation, bidding strategies, and testing plans.
Analyze search terms, keywords, audiences, products, and campaign performance to identify opportunities and wasted spend.
Manage and troubleshoot Google Merchant Center and product feed issues.
Monitor CPA, ROAS, conversion value, impression share, and other key performance metrics.
Work with GA4, GTM, and our analytics team to ensure conversion tracking is accurate.
Identify opportunities across creative, offers, feeds, and landing pages based on Google performance.
Monitor accounts proactively and catch spend, tracking, disapproval, or performance issues before they become bigger problems.
Clearly communicate performance, insights, and next steps to internal teams.
What You Need
3+ years of hands-on Google Ads experience, preferably with D2C or e-commerce brands.
Deep experience with Search, Shopping, and Performance Max.
Strong knowledge of Google Merchant Center and product feeds.
Strong understanding of bidding strategies including tROAS, tCPA, Maximize Conversions, and Maximize Conversion Value.
Experience with GA4, GTM, and Google Ads conversion tracking.
Strong analytical skills and the ability to diagnose why performance is changing.
Experience managing meaningful paid media budgets.
Fluent written and spoken English.
Ability to work a hybrid US shift with significant overlap with US Eastern hours.
Flexibility for brief weekend account check-ins.
Nice to Have
Experience managing $100K+ per month in Google Ads spend.
Experience with supplements, beauty, pet, CPG, or subscription brands.
Feed optimization tools such as Feedonomics or DataFeedWatch.
Shopify or Shopify Plus experience.
Microsoft Ads experience.
Agency experience managing multiple client accounts.
How You Work
You're analytical, proactive, and comfortable making decisions with real revenue on the line.
You don't blindly follow Google's recommendations. You understand when automation is helping, when it isn't, and what signals to investigate before making changes.
You catch problems early, communicate clearly, and take ownership of the accounts you manage.
What Success Looks Like
Accounts consistently hit performance goals while finding opportunities to scale.
Wasted spend is identified and reduced quickly.
Tracking and Merchant Center issues are caught before they impact performance materially.
Tests are structured around clear hypotheses and actionable learnings.
Growth Managers always understand what's happening in their Google accounts and what we're doing next.
Working Hours
This is a full-time remote role based in India working with a US-based team.
The role requires meaningful overlap with US Eastern hours and flexibility for brief weekend account check-ins, particularly during promotions, launches, or periods of significant account activity.
About DigiCom
DigiCom is a NYC-based performance marketing agency helping growing D2C and e-commerce brands accelerate customer acquisition.
We operate as a high-touch growth partner across paid media, creative, CRO, and analytics, with every decision tied back to measurable business outcomes.

Work arrangement
Yes