Senior Product Marketing Manager – U.S. B2B Go-to-Market

Senior Product Marketing Manager – U.S. B2B Go-to-Market
Office Beacon | Vadodara, Gujarat, India | Full-time | Remote | Senior-level
About the Role
Office Beacon is seeking a Senior Product Marketing Manager to lead product and service launches and go-to-market initiatives for the U.S. B2B market.
This is a strategic and hands-on role for a product marketer who has personally taken B2B products, services, or solutions from concept or pre-launch through market launch and adoption.
You will own market research, competitive intelligence, positioning, messaging, value propositions, go-to-market strategy, launch planning, sales enablement, and post-launch performance analysis.
The ideal candidate combines strong strategic thinking with hands-on execution and can translate complex products and services into clear business value for U.S. B2B buyers.
Key Responsibilities
Product Launch & Go-to-Market
Own end-to-end go-to-market plans for new B2B products, services, and market offerings targeting the U.S.
Develop launch strategy, positioning, messaging, channels, timelines, launch assets, and success metrics.
Coordinate pre-launch, launch, and post-launch activities across Marketing, Sales, Operations, and Leadership.
Identify launch risks, dependencies, and opportunities and drive execution through completion.
Measure product launch performance and recommend improvements.
Market & Customer Research
Conduct market research to identify customer needs, market gaps, industry trends, and growth opportunities.
Define and refine Ideal Customer Profiles (ICPs), buyer personas, use cases, and buying considerations.
Analyze customer pain points and translate market insights into positioning and product marketing recommendations.
Evaluate opportunities for new products, services, and industry-specific offerings.
Competitive Intelligence
Conduct ongoing research into competitors, alternatives, pricing, positioning, messaging, and market activity.
Develop competitive intelligence and battlecards for Sales.
Identify meaningful differentiators and opportunities to strengthen market positioning.
Equip Sales and Marketing with current competitive insights.
Positioning & Messaging
Develop product positioning, messaging frameworks, value propositions, and key customer narratives.
Translate product capabilities into clear business outcomes and customer benefits.
Develop messaging tailored to specific industries, buyer personas, and customer segments.
Maintain consistent positioning across sales, marketing, website, and launch materials.
Product Marketing Content
Lead development of product marketing assets, including:
Product and service pages
Solution briefs
One-pagers
Sales presentations
Case studies
Launch announcements
Competitive materials
Industry-specific collateral
Work with Content, Design, Social, and Growth teams to deliver launch communications.
Sales Enablement
Develop sales decks, battlecards, objection-handling guides, discovery frameworks, competitive comparison materials, and value-proposition documents.
Enable Sales teams to communicate product value effectively.
Conduct product and launch enablement sessions for Sales and relevant internal teams.
Gather Sales feedback and use it to improve messaging and enablement materials.
Performance & Optimization
Establish launch KPIs and measurement frameworks.
Track product adoption, engagement, pipeline contribution, and revenue impact.
Analyze campaign and launch performance and identify optimization opportunities.
Conduct win/loss analysis and incorporate customer and Sales feedback into future positioning and launches.
Required Qualifications
5–8+ years of professional experience in Product Marketing, Go-to-Market, B2B Marketing, or a closely related field.
Demonstrated experience personally leading B2B product, service, or solution launches in the U.S. market.
Experience taking an offering from pre-launch through launch and post-launch adoption.
Strong experience developing product positioning, messaging frameworks, and value propositions.
Proven experience conducting market research and competitive analysis.
Experience defining ICPs, buyer personas, customer segments, and use cases.
Demonstrated experience creating go-to-market strategies and launch plans.
Experience creating sales enablement materials and working directly with Sales teams.
Strong business writing, presentation, and communication skills.
Strong analytical and data-driven approach to measuring marketing and launch performance.
Ability to work strategically while remaining hands-on in execution.
Demonstrated ability to work cross-functionally with Sales, Marketing, Operations, Product, and Leadership teams.
Strong ownership, organization, and ability to manage multiple priorities and deadlines.
Preferred Qualifications
Experience marketing B2B technology products, SaaS, business services, or technology-enabled solutions.
Experience with HubSpot or other CRM/marketing platforms.
Experience using marketing analytics and reporting tools.
Experience with AI-powered marketing or content tools.
Experience with U.S. B2B buyer research and competitive intelligence.
Experience developing sales enablement programs for complex B2B offerings.
Work Arrangement
Employment: Full-time
Workplace: Remote
Location: Vadodara, Gujarat, India
Level: Senior

Work arrangement
Yes