Marketing automation and retention sentio specialist

Responsibilities & Duties:
· Develop and execute performance marketing strategies across web and app channels to drive acquisition, revenue growth, and profitability.
· Own end-to-end web and app campaign management, including planning, setup, budget allocation, optimization, and reporting.
· Manage and scale campaigns across Google Ads, Apple Search Ads, Microsoft Ads, Meta, TikTok, Snapchat, and programmatic platforms.
· Optimize web acquisition, app installs, in-app conversions, and re-engagement campaigns to improve ROAS and reduce CAC.
· Develop and evaluate attribution models across web and app journeys, including cross-channel and web-to-app conversion measurement.
· Partner with data and tech teams to implement conversion tracking, app measurement integrations, deep linking, and reliable event measurement.
· Use incrementality testing, media mix modeling, and forecasting to guide budget allocation and measure marketing’s contribution to growth.
· Run A/B tests across audiences, creatives, landing pages, and app store listings to improve conversion performance.
· Analyze customer journeys, funnel performance, and cohort behavior to identify acquisition and retention opportunities.
· Collaborate with creative, product, and CRM teams to improve personalization, retargeting, and customer lifetime value.
· Automate campaign workflows and reporting to support faster optimization and experimentation.
· Hire, train, and lead the performance marketing team, with clear ownership of targets, budgets, and execution.
Qualifications:
● 6+ years of experience in performance marketing, preferably in a high-growth B2C business or marketplace.
● Proven experience managing and scaling both web and mobile app campaigns across acquisition, conversion, and re-engagement objectives.
● Strong expertise in Google Ads, Apple Search Ads, Microsoft Ads, Meta, TikTok, Snapchat, and programmatic advertising.
● Hands-on experience with mobile measurement and attribution platforms such as AppsFlyer, Adjust, or Kochava.
● Strong understanding of web and app attribution, including multi-touch attribution, privacy-constrained measurement, and web-to-app tracking.
● Experience with marketing measurement and modeling, including incrementality testing, media mix modeling, budget forecasting, and LTV modeling.
● Strong budget management skills, with a proven ability to optimize ROAS, CAC, LTV, and profitability.
● Proficiency in GA4, behavioral analytics, funnel analysis, cohort analysis, and conversion rate optimization.
● Hands-on experience with A/B testing, audience segmentation, conversion tracking, and marketing automation.
● Strong analytical skills using Excel and data visualization tools; SQL proficiency is a plus.
● Experience leading a team of at least four performance marketers.Excellent communication, presentation, and stakeholder management skills, with the ability to translate campaign insights into business decisions.

Work arrangement
Yes